Casa Noble Tequila

Casa Noble at The Today Show NBC

2012-01-15T12:04:00.000-06:00

Casa Noble Recommended in the Today Show NBC

BusinessWeek

2011-11-21T20:36:00.001-06:00

"Is it coincidence that the most outstanding tequila reviewed is endorsed by the only authentically Mexican guy here? Carlos, you are El Hombre. Salud."

Men's Journal

2011-07-28T13:21:00.002-05:00

A new partnership with the Mexican distillery finds the Hall of Fame rocker returning to his roots.

by Blaine McEvoy

Carlos Santana — one of the world’s greatest living guitarists — has joined the board of Casa Noble Tequila, one of the finest Tequila makers in the world. “We have come together because I love the tequila,” says Santana, who is now one of the owners of the Tequila, Mexico-based brand.

“Santana’s philosophy of quality and integrity is synonymous with Casa Noble,” says chairman and CEO Jose Hermosillo. “Through his life and music, Santana has dedicated himself to those same values, which are the key motivators behind this alignment.”

Casa Noble’s family-owned distillery produces handcrafted, organic tequilas which are three-times distilled (most tequilas are only distilled twice) for additional smoothness and clarity.

“Casa Noble and my family have the same origin — Jalisco, Mexico,” says Santana, whose father is a Huichol Indian from the region. “My family roots date back to the 1700’s in Jalisco. When I visited the distillery, I immediately felt spiritually connected to Casa Noble.”

Cigar Aficionado Magazine

2011-07-17T19:22:00.000-05:00

Carlos Santana Part Owner in Casa Noble Tequila

Jack Bettridge

Guitar god Carlos Santana has joined Casa Noble Tequila as a part owner in the brand and a member of its board of directors. The move came as a result of the musician's professed interest in aligning himself with the spirit of Mexico, the country of his birth.

Jose Hermosillo, chairman and CEO of Casa Noble, said Santana's representatives sought out the brand as a possible candidate, and they met in January for an extensive tour of the Jalisco, Mexico, distillery, after which they agreed in principle to Santana's participation.

Hermosillo said, "We shook hands after the meeting and hugged it out, but of course the lawyers had a lot of work to do" to cement the deal, which was announced this week. The Tequila maker said that Santana was "very passionate and caring about the process and wanted to meet with the workers and spent a lot of time at the distillery" before arriving at the choice of Casa Noble as a brand to which he would affix his stamp.

The guitarist, whose style is a mix of Latin-infused rock, jazz, blues, salsa, and African rhythms, was born in Jalisco, the Mexican state from which all spirits legally called Tequila arises. He later moved to Tijuana and later San Francisco. Santana has said about the partnership: "We have come together because I love the Tequila. Passion, dedication and integrity is what attracted me to Casa Noble Tequila. I feel at home with my new family at Casa Noble. They strive for excellence and don't take shortcuts. Just like the music of Santana, one note or one drop...they are the same thing. You have to feel each note from your heart."

The CEO said that while in Jalisco, Santana, whose father is a Huichol Indian, traced his roots to 17th century Jalisco, when Tequila was born there.

Santana's involvement with the company, which handcrafts single-estate organic tequilas in the crystal, reposado, and añejo styles, will be low-key at first, according to Hermosillo. They will begin with industry promotions and plan to continue commercial endorsements of the product. A video featuring the musician at the distillery has already been produced.

Santana added: "Together we celebrate the gift of life and all of the blessing that come with it. Together we can all make a difference in the world."

LA Times - Tequila

2011-07-16T11:55:00.000-05:00

While scotch trades on its heritage and vodka its hi-gloss sheen, the agave-based spirit finds common ground with both.

Set aside, for the moment, the yellow Cuervo Gold of your youth. That drink of yore is “mixto” tequila, a distilled blend of at least half agave (the plant from which the liquor’s sugars are derived) and the rest other sugars such as cane. These days, mixto is losing market share to tequila that’s labeled “100 percent de agave.”

Like the dozens of luxury tequila brands launching now, Patrón, the label that helped create the high-end tequila market, originally made its spirit at another distillery and aimed it at the American market. (For its first 12 years, Patrón used the Siete Leguas distillery.) The brand’s success and its gentle flavor profile—many fans don’t know they’re drinking tequila, only that they’re drinking Patrón—have inspired hundreds of imitators, with more launching than ever before.

As our preference for 100 percent agave tequila grows, it’s no surprise that brands are now popping up to take advantage of that trend. But what is really interesting are the niches tequila is carving out: Some are being bottled in sleek vessels complete with the same marketing and mystique that seems to be inspired by premium vodkas, while other new tequilas are promoting the artisanal, historical and romantic notions of the agave spirit, akin to scotch whisky—even if the brands were created within the last week.

One hundred percent agave tequila comes in five aging categories: blanco/silver (usually unaged), oro or joven (a “smoothed” tequila or a blend of blanco with older tequilas), reposado (aged two months to one year), añejo (one to three years) and extra añejo (more than three years). Tequila gains color from barrel aging, but the many brands attempting to appeal to vodka drinkers concentrate on making the end product as clear as possible.

Blanco-only brands include the Justin Timberlake–fronted 901 Tequila, Inocente, El Don Tequila Plata and Karma. (El Don Tequila Plata and Karma plan to follow with reposado and añejo in the future.) Other brands are aged tequilas that, because they are clear, take on the appearance of an unaged spirit. Maestro Dobel is a blend of reposado, añejo and extra añejo filtered to clarity. Casa Dragones blends blanco with extra añejo, filters the color out...and asks a shameless $275 per bottle.

A bevy of tequila brands are using the same techniques and vocabulary aimed at vodka drinkers—that a better tasting product comes from more distillations and exotic filtration through things like lava rock, diamonds and gold dust—in some cases as an attempt to neuter this usually flavorful spirit. Brands, including Milagro and Casa Noble, are distilled three times, while two tends to be standard. Luna Sueño claims quadruple distillation.

Even more complicated, Gran Patrón Burdeos is distilled twice, aged for a year in American and French oak barrels, redistilled and then aged again in oak barrels that were previously used for Bordeaux. Corzo begins with the same distillate as Cazadores tequila, then it is either lightly aged, distilled a third time and sold as Corzo silver or aged once more for the brand’s reposado and añejo bottlings.

The third distillation isn’t entirely flavor subtractive, though. Casa Noble compares it to a filtering step. Tania Oseguera, brand ambassador for Cazadores, says, “The third distillation process provides smoothness and purity, while the aging process in between distillations provides flavor complexity.” Also, like vodka before it, the tequila market isn’t just getting crowded; it’s getting crowded with celebrities.

Though Sammy Hagar founded Cabo Wabo roughly 15 years ago (recently sold for $80 million to Gruppo Campari, which owns Skyy Spirits), currently celebs like Timberlake and adult film star/entrepreneur Jesse Jane (Diosa Tequila) are getting into the game. Country singer Toby Keith is launching a mezcal, Wild Shot, complete with the bug at the bottom of the bottle. Ed Hardy and Christian Audigier have both launched self-branded tequilas. And Avion tequila had its own plotline on Entourage.

The technology used by La Alteña distillery—in the rusty-red-soiled highlands of the state of Jalisco—consists of a giant volcanic stone wheel called a tahona rotated by a tractor (previously, a mule) to crush the baked agave, brick/stone ovens and open-top wooden fermentation vats that look like they’re replaced every 30 years or so. While there is also newer equipment at the facility, La Alteña is essentially a working museum.

This distillery produces the El Tesoro brand (now owned by Jim Beam) and a lower-cost Tapatio brand, plus newish contract labels Excelia (aged in ex-cognac casks) and Ocho (made with single-plantation agave). The distillers from Charbay Tequila in California fly down to use the stills at La Alteña as well. Far removed from dramatic bottles and marquee owners, heritage brands promote distiller expertise, nuances in production and the quality of the raw ingredients.

Though it can be downplayed through repeat distillation and filtration, tequila is a fairly robust-flavored spirit that can express the terroir of the agave fields: citrus and pepper notes of the highland agave or the herbaceous flavors and tropical fruit notes that characterize plants grown in the lowlands. Ocho embraces it: Each bottling is labeled with the name of the estate on which the agave was grown and year of harvest.

Most aged tequila (and scotch and rum) rests in casks formerly used for bourbon. And like scotch brands, tequila labels are suddenly using every type of barrel they can get to put a new spin on what is being aged in them. Casa Noble uses new French oak barrels made by Taransaud. AsomBroso offers tequilas aged in port, French oak and Bordeaux wine barrels; the barrels Semental uses have French oak tops and bodies made with staves of American oak.

Again following the whiskey lead, brands including Herradura and Casa Noble are now selling single-barrel tequilas (bottled before shipping) to individual bars and retail outlets. If whisky is the model, we should expect to see cask-strength and unfiltered tequilas hitting the market in upcoming years.

Like scotch distilleries that promote their historic and cost-inefficient floor malting, despite the availability of more modern methods, tequila brands also celebrate the outdated technology of the tahona, the giant stone wheel. New distilleries like Allied Domecq and the forthcoming Lily y Julio and La Esmeralda have made the tahona part of the plan. For these new and old-heritage brands, vintage production technology and tradition are the luxury for which you pay.

On store shelves and back bars, the heritage and luxury brands are often lined up next to one another—the bottles of the former squat and decorated with traditional symbols of horses and agave plants, the luxury brands in tall, clear bottles. Most crowd the $45–$100 range, with just a few extra añejos and designer labels crossing the $200 mark. The new tequilas are split definitively between style and substance, but regardless of your choice, the price is about the same.

D Magazine - Best of Big D: Food and Drink

2011-07-04T12:00:00.000-05:00

Best Margarita
Komali

Take one silver cocktail shaker, add a dollop of fresh tamarind purée, a quick squirt of Cointreau, and a gentle spray of fresh lime juice. Cover with a generous ounce and a half of Casa Noble reposado tequila and a scoop of cubed ice. Shake it hard. Dip the rim of a stout, stemless martini glass into a mixture of chile piquin and salt. If this combination of sweet, sour, hot, cold, and citrus was served at the United Nations, it could pave the way for world peace.

ALBERT’S FIRST TEQUILA DINNER FEATURING CASA NOBLE

2011-06-17T11:46:00.000-05:00

I’ve been a craft beer geek for a long time, but like most people, I started out drinking cheap, macro-brewed nonsense because I didn’t know any better. I never thought beer could be delicious until someone sat me down and said, “beer can be good, and here’s why.” That’s exactly what happened at the most recent dinner at the San Diego Zoo’s Albert's Restaurant, except the beverage in question wasn’t beer but that often vilified agave-based drink—tequila. Thanks to the skilled craftsmen at Casa Noble and the talented kitchen staff at Albert’s, I’ll never see tequila the same again.

Like most of the special dinner at Albert's, the night began with an intimate reception in the Treetops Banquet Room above the restaurant, complete with all-you-can-eat hors d’oeuvres and all-you-can-drink libations. A tree pangolin (which one guest likened to an “armadillo monkey bird”), tamadua or lesser anteater, and a South African hedgehog dropped by to entertain us while we enjoyed delicious street tacos, nachos with all the fixings, and “Albert’s Organic Margatinis” with Casa Noble Crystal tequila. After the reception, we were led downstairs to kick off the dinner.

The first step toward changing peoples’ perception is education, and that’s how the dinner began. Before the first course came out, the presiding tequila connoisseur, Enrico Caruso, took the floor and gave us a brief history lesson on the drink, how it’s made, and the complexity inherent in a well-crafted tequila. Heads exploded left and right as pre-conceived notions of tequila were shattered. We now had the knowledge to combat our ignorance, but we had yet to apply it. Then came the first tequila.

Before each course we were served our tequila in a shot glass accompanied by a virgin cocktail. We were encouraged to taste the tequila straight up before diluting our taste buds with the rich food, then dump the rest in the cocktail and enjoy it that way if we preferred. Our first taste was of Casa Noble’s Reposado, and with Enrico’s help we began discovering its nuances. The first sip was very sweet and peppery, with larger sips revealing creamy butterscotch notes. I was a believer. Next came the food.

Bursting with four plump blackened Mexican white shrimp drizzled with virgin olive oil on top of baby spinach, pureed black rice, marinated tomatoes, and fresh avocado, the first course was a BIG one. I don’t eat a lot of shrimp, so I couldn’t be the best judge, but a pescatarian at our table said she eats it like it’s going out of style, and THIS was good shrimp. I took her word for it. The simple, rich flavors matched the tequila’s bold, raw notes of pepper and butterscotch. Fantastic.

The second course, Guajillo-spiced pulled pork with cilantro-lime polenta and corn relish, topped with salsa verde, was paired perfectly with Casa Noble Anejo. The Anejo was aged in oak barrels for a year and boasted a much sweeter profile than the Reposado. It had obvious silky notes with hints of chocolate and burnt honey, which cut nicely into the richness of the pulled pork. The smoky notes from the tequila also paired beautifully with the sweet, spicy pork, and the green sauce with habanero matched the alcohol spice of the tequila.

Next came the Empanada de Habichuela, consisting of slow-cooked black beans infused with onions, peppers, tomatoes, chorizo, and panela cheese folded into a flakey pastry crust and finished on smoked enchilada sauce. This course continued the trend of big, bold flavors, harmonizing with the Casa Noble Reposado and matching it on the high notes. At this point it was obvious that this dinner was not about subtlety. It was about punching you in the face with flavor and leaving you wanting more.

The dessert, a Semifreddo de Chocolate y Cacahuate with chili brittle, agave nectar, and assorted edible flowers, was another welcome flavor bomb. When matched with the Single Barrel Anejo sifter, it was heaven.

Semifreddo de Chocolate y Cacahuate with chili brittle, agave nectar and assorted edible flowers

Of all the dinners I’ve attended at Albert’s, this was by far the most interesting. The subject matter was fresher, the atmosphere was wilder (fitting for a zoo!), and the flavors were more intense. Congrats to the experienced craftsmen at Casa Noble and the equally competent staff at Albert’s for bringing the delicious yet again. They’re all magicians as far as I’m concerned.

Travel Retail & Duty Free Magazine - Tequila Still King of The Americas

2011-04-19T08:31:00.000-05:00

Casa Noble´s front man Pepe Hermosillo gets quoted several times on the latest issue of Travel Retail and Duty Free magazine, about why Premium Tequila is a category in full growth mode. "At Casa Noble we have experienced a growing acceptance because of our evident commitment to protecting our environment.."

Luxist - Casa Noble: Driving More Refined Tequila Consumption

2011-04-19T08:22:00.003-05:00

Tequila seems to have to fight for respect more than other spirits, such as whisky, rum, brandy and even vodka. Perhaps it's because Tequila seems to be more associated, in the U.S. with benders and beach parties rather than snifters and sommeliers.

But one of the small-volume craft Tequila producers helping to raise Tequila's image beyond the margarita is Casa Noble, a brand whose history dates back to the 1700s.

Casa Noble, which produces about 150,000 litters of Tequila of different ages each year, produces from a holding of about 3,000 acres of blue agave, about one-tenth that of Tequila giant Jose Cuervo (curve also buys blue agave from other growers). And Casa Noble's blue agave fields are mostly on slopes and hillsides, which stresses the plant, and the company believes produces a more complex tasting agave plant.

Another difference in Casa Noble's process to set it apart is the three distillations to which it subjects its spirit--traditionally, Tequila is distilled twice.

If the taste of Casa Noble's Tequilas seems deeper and slightly more complex than other brands, one of the reasons, says owner Jose "Pepe" Hermosillo, is the slow cooking of the blue agave "pineapples" before the juice is extracted. Some larger scale Tequila producers cook the agave in just six to eight hours in an autoclave, which works like a pressure cooker. Hermosillo compares the 36 hours or so of slow cooking in stone ovens to slow-cooking beans overnight in an iron pot versus using a pressure cooker. "Anyone can tell you the slow-cook method imparts a deeper, slightly smoky and sweet flavor that you can't achieve in fast cooking."

The majority of all reposado (aged Tequila) is aged in second-fill American Bourbon barrels. But Hermosillo says the charcoal on the inside of Bourbon barrels is too much for the flavor profile he is going for. Casa Noble uses new French oak barrels with a very light char on the inside. The distillery's Anejo Tequila spends two years in the barrel before bottling. Casa Noble Black spends five years in oak.

Tequila that is to become Anejo (minimum 1 year aging) goes into new casks. The Reposado (2 months to 1 year aging) goes into refilled casks. (More often at other distilleries, they will use newer casks for Reposado Tequilas and older ones for Anejo so that the wood affects the spirit more in a shorter time for the Reposado.) They refill the casks for Reposado 7 to 8 times.

It's important to remember that one year of aging in the Jalisco region of Mexico where all legitimate Tequila comes, is like five years of aging in Scotland because of the much warmer climate in Mexico. Indeed, most distillers say more than nine years of aging, unless it is done in hyper-controlled temperatures, sends the Tequila over the edge with too much wood in the flavor profile and mouth feel.

Casa Noble is also certified organic, the second brand in Mexico to receive the certification. That means it employs no fertilizers or chemicals in the cultivation of its blue agave, or in its distilling process. The distillery also has a treatment plant on site to render the waste liquids and solids as either useful compost or ph balanced liquid that won't foul the soil.

Fermentation of the agave liquid before distillation takes place with yeast as well naturally occurring yeast from the many fruit trees surrounding the cassia Noble hacienda and still house. Mango, lime, lemon and orange trees surround the quaint compound of buildings. This process is far preferable to the method of aiding fermentation in the 19th and early twentieth century: un-bathed workers swimming around the vats of liquid imparting their sweat and even urine to the mix.

Hermosillo believes that the U.S. market, the biggest for Tequila, is changing, and moving toward craft brands like Casa Noble. "As crafted Tequila like ours has entered the scene, more people are open to drinking Tequila on its own, in a nice glass, and experience the flavors and character...not just as a shooter or in a margarita."

Casa Noble was the first silver Tequila to get a double gold medal at the World Spirit Competition and was selected Best Tequila in Mexico by the Mexican Tequila Academy.

Here is the breakdown of Casa Noble Tequila expressions:

• Crystal (Silver) Tequila--$40: Tastes of minerals, white and red pepper, cinnamon, ripe mango, floral agave. Rounded and balanced flavor and finish. This is the un-aged 100% blue agave spirit.

• Reposado Tequila--$50: Aged for one year in French oak, the already excellent "bianco" takes on notes of vanilla,white chocolate and marzipan from the barrels.

• Anejo Tequila--$60: Aged for two years in French oak, the taste and finish here has added spice to the flavor profile of the Reposado.

• Single-Barrel Tequila $70-$100: Casa Noble ages its single-barrel Anejo five years, ($100) and two years for the single barrel Reposado ($70). The Anejo is especially complex with notes of dried fruit, butterscotch, vanilla, dark chocolate, brown spices, and smoky wood.

LUXIST.COM

Paint It Forward!

2011-02-25T16:33:00.000-06:00

UMCA Sports (www.umcasports.com), in its latest stride in giving back to sport and inner city populations, has created Paint It Forward! Art That Saves Lives, an evergreen cause marketing activation that promotes sports artwork exhibitions and auctions during professional sports biggest events throughout the year.

Proceeds from the auctions were donated to charity partners that provide youth development and gang reduction solutions for at risk youth & young adults.

Paint It Forward created synergy between the artistic community, celebrity entertainment, and NBA sports fans during All Star Weekend through an exclusive auction and special sport art exhibition featuring paintings/drawings of NBA All Stars and/or Hall of Fame basketball legends.

The exhibition and auction took place during a private VIP evening celebration at The California African American Museum.

TaylorMade Golf Pro´s in Puerto Vallarta

2011-02-24T20:07:00.000-06:00

The 2010 TaylorMade Golf International PRO AM was celebrated proudly with Casa Noble in hand as the “best of the best” gathered to tee off in Puerto Vallarta, Mexico. The TaylorMade Invitational is an event reserved specifically for the top eighty TaylorMade-Adidas Golf Staff Professionals accompanied by amateur partners and guests who team up to compete with friends and colleagues nationwide.

The tournament proved to be suspenseful and dramatic up to the final moment. Kyle Flinton from Oklahoma City, OK, was awarded top honors and top shelf tequila for his outstanding efforts.

944 Magazine - January 2011 - Bienvenidos a Tequila!

2011-01-12T11:54:00.001-06:00

Skinny Margarita

2011-01-01T19:50:00.000-06:00

A Casa Noble margarita made with fresh lime and agave nectar.

Per serving: 198.8 calories, 0g fat, 18.6 carbs, .1g protein

Yield: Serves 1

Ingredients

2 oz Casa Noble Crystal
1 oz fresh lime juice (or the juice of 1 whole lime)
¾ oz La Sierra agave nectar (or other organic agave nectar)

Instructions

Combine all ingredients in a shaker with ice.
Shake, strain and serve up or on the rocks.
Garnish with a lime wheel

Best Wishes from the Casa Noble Family to all for these Hollidays

2010-12-28T15:21:00.003-06:00

Latino Leaders Magazine; Jose Hermosillo (Casa Noble CEO) Article

2010-12-28T15:17:00.003-06:00

KIPPING HIS SPIRITS HIGH

Enjoying life and what comes along with it is a simple philosophy, one that Jose Hermosillo has used to build Casa Noble into one of the premier boutique tequilas in the world.

Casa Noble on Tasting Panel Magazine

2010-12-28T15:12:00.000-06:00

Casa Noble at the Playboy Mantion

2010-09-01T21:13:00.000-05:00

The Tasting Panel Magazine - Twelve New Tequila Sensations - by Robert Plotkin

2010-08-30T18:02:00.000-05:00

Casa Noble in WatchTime Magazine

2010-08-17T14:47:00.000-05:00

Tequilas for the Ages
The sublime extra-añejos are the Cognacs of Mexico
Richard Carleton Hacker

"...one of the most labor-intensive extra-añejos is Casa Noble Single Barrel, with its dark chocolate, brown spices, and smoky wood overtones. Triple-distilled and aged for five years in French oak, being a single-barrel bottling, only 300 bottles were produced this year. Indeed, extra-añejo is a tequila whose time has come."

Casa Noble Tequila and Interview with Jose Hermosillo

2010-08-13T14:32:00.002-05:00

Casa Noble Tequila is in a class of flavor all its own and we learn why as BourbonBlog.com‘s Tom Fischer interviews Casa Noble Tequila CEO Jose Hermosillo at Tales of the Cocktail 2010 in the video below. We taste the Casa Noble Crystal, Reposado, and Añejo Tequilas.

WATCH THE VIDEO

Tales of the Cocktail Features Casa Noble Tequila

2010-08-13T14:16:00.000-05:00

ales of the Cocktail^® is an internationally acclaimed festival of cocktails, cuisine, and culture held annually in New Orleans, Louisiana. The event brings together the best and brightest of the cocktail community—award-winning mixologists, authors, bartenders, chefs and designers—for a five-day celebration of the history and artistry of making drinks. Each year offers a spirited series of dinners, demos, tastings, competitions, seminars, book signings, tours and parties all perfectly paired with some of the best cocktails ever made.

Casa Noble was proud to be included with their very own Tequila Tasting Room at the Tales of the Cocktail Festival. On Thursday, July 22, 2010 Casa Noble held an exclusive Journey of the Senses to educate the masters of mixology in The Bonnet Carre Room, of the Hotel Monteleone.

Hosted by the Co-Founder of Casa Noble, Jose Hermosillo, the rich heritage of Casa Noble came to life. Participants learned about the single-estate tequila - from the rich history to the production. The rare experience included sampling sweet cooked agave, feeling the actual limited addition French White Oak Barrels, and training senses to distinguish between the many distinct aromas of the Casa Noble Porfolio. Finally, sampling the exquisite Casa Noble Crystal, Reposado, and Anejo tequilas, how they were meant to be savored.

The journey was topped off with a debut of two specially created USDA Certified Organic cocktails invented by two exclusive mixologists, and members of the USBG.

Casa Noble in Splash Magazine

2010-08-13T13:26:00.002-05:00

Casa Noble Tequila - A Tasting of Quality & Culture

By Travis Bell - Photos By: Paula Jessop

Upon entering the celestial-themed Sunset Ballroom at the stunning Beverly Hills Hotel, the Casa Noble Tequila tasting there would appropriately prove to be a heavenly experience. The presentation was informative and sensory, providing us lucky samplers with an array of sights, smells and of course.. taste.

From the first sip of the Crystal Tequila, it was clear that the makers of Casa Noble knew what they were doing. The shimmery liquid spun easily around the glass unlocking aromas of mango, citrus and Agave with a slight hint of pepper. Surprisingly, the initial taste was very smooth and somewhat mild. Within seconds, however, the full flavors of this bright gem hit the pallet with an unexpected burst of buttery spice finishing in a crisp bold finish. In other words, it's an unassuming and stimulating treat for any Tequila lover and would take any margarita to the next level. Casa Noble’s Crystal won Double Gold medals at the San Francisco Spirits competition.

The Reposado, glimmering in amber light with hughes of sparkling copper, awaited my next sip. The aroma was distinctly that of the French White Oak that it rested in for 364 days. Its smell alone was intoxicating and inviting. The essences of vanilla and honeysuckle seemed to dance in the air along with the Oak, coupled with the distinct hint of fine Agave. With my senses tingling, my mouth was ready. At first contact, the flavor was bold, bright and buttery. Instantly my mouth was in a whirl of sensations, that finished with a smooth, warm tapering of caramel and spice. It left me a bit flushed, with a desire for more. An elegant experience that proved to shine in quality and taste.I was then curious to explore the organic blue Agave sample on the table that resembled a piece of turkey jerky. I've never actually touched Agave in it's raw form, and was surprised by it's opaque mahogany color. Its taste was semi sweet, with a chewy consistency that I only briefly experimented with. It was explained that organic Blue Agave are harvested at their peak flavor which is between 10-12 years, and are grown in the most ideal and organic conditions to provide the highest caliber of Tequila. Casa Noble has been producing superior Tequila along the hillsides of Jalisco, Mexico on their private family estate since 1776. This estate encompasses over 6,500 acres of land and hosts more than one million Blue Weber Agave plants. This fascinates me and I was truly impressed by their family lineage that was now presented before me in fine crystal.

Last on the list, but certainly not least, was the Anejo, aged for over 5 years in French White Oak Barrels. This golden gem, swirling slowly, released soft and subtle tones of butterscotch, toasted oak and teased my nose with overtones of cocoa and lime. Gently sipping, my palate welcomed the intense marriage of charged butterscotch, bright citrus and bold vanilla that went down like liquid velvet. The aftertaste was surprisingly light, with a sweet and oaky finish that left me with a smile on my face. The Anejo was my personal favorite of the three, but it was difficult to choose between these award winning spirits. Casa Noble’s Anejo also won Double Gold medals at the San Francisco Spirits competition.

Casa Nable Tequilas were named “Tequila of the decade” and are triple distilled and crafted with 100% Certified Organic Blue Agave. They proudly carry the USDA Organic Certification symbol as a testament to their unsurpassed expectations of quality and their devotion to environmental consciousness. All their Tequilas are triple distilled and naturally fermented with no additives making them 100% pure ultra premium. The hearts of the Blue Agave used in their Tequilas are slow-roasted for 38 hours in traditional brick ovens. Casa Noble’s standard of excellence, rich culture and strong devotion to perfection is deliciously experienced within every bottle. As the master makers themselves simply state.. “this is authentic Tequila”. This is Casa Noble.

Casa Noble Introduces The Legendary Skater: SAL BARBIER

2010-08-13T13:12:00.000-05:00

Sal Barbier was an original member of H-Street team known as the "Louisiana Swamp Rat" and a innovator in street skating. The inventor of the Sal Flip and a founding member of one of skateboarding greatest teams, Plan B, and the Sal 23 sneaker by Sole Tech's Etnies footwear remains on of the most popular skateboarding sneakers ever sold.

Sal was later tapped to help launch the Es' brand of Sole tech, where he repeated his performance as one of the innovators in both street skating and footwear design.

His companies, "23" and "Aesthetics" were highly influential in the early 2000's and he helped many young skaters come up amongst the ranks including, hard-charger Anthony Van England, and one of the smoothest skaters in the business, Kevin Taylor.
The clothing brand he helped launch, "Elwood" is still regarded as the fist brand to change the direction of skate clothing from loud and large to simple, classic style.

Salvadore Lucas Brbier, is a pioneer not only in his physical prowess as a black skateboarder, but as a forerunner of ideas and and an entrepreneurial with the vision to help direct skateboarding.

Five Ways to Celebrate National Tequila Day

2010-07-25T17:02:00.000-05:00

Five Ways to Celebrate National Tequila Day

By Richard Goldsmith

Fox News

Casa Noble Crystal – By far one of the most delicious blanco tequilas on the market, Casa Noble is smooth in every sense of the word. The usual green agave notes of a blanco take a back seat to a complex sweetness. There's honey there, with a richness and almost wheat-like body. There's virtually no heat, a rarity for an unaged tequila and a quality that makes it hard to put down. At $40 it's not cheap, but if there's a bottle that'll turn anyone on to tequila, this is it.

Men's Journal Magazine - August - The Hunt For Sublime Tequila

2010-07-19T13:42:00.001-05:00

"Casa Noble - Organic and Triple Distilled, Casa Noble is smooth and clean but still imparts plenty of taste, with light hints of honey, herbs, and pepper."

Food & Wine Magazine -August 2010 - Reviving Tequila's Spirit

2010-07-19T13:37:00.002-05:00

Casa Noble - the rich, full-flavored 'green' tequila - Tequila Examiner

2010-06-15T22:27:00.000-05:00

Taste is the primary factor in selecting which tequila I want to drink, and Casa Noble stands out in the flavor department. Yes, that’s a USDA Certified Organic tag that hangs from the neck of the beautifully curved, short and square bottle. It reflects Casa Noble's commitment to a high-quality, natural product and also to preserving the environment. The brand is one in only a handful of tequila brands that meet the USDA standards and is going even further in their mission to reduce pollution and conserve soil and water for future generations. With continuing efforts and considerable expense, Casa Noble... ...is striving to meet even stricter standards of 100% sustainability. On a visit to La Cofradia a few months ago, Casa Noble’s International Tequila Ambassador, David Yan, said they are about 96% complete in meeting this goal.

Casa Noble Crystal (Blanco) Tasting Notes

What a great bouquet! The nose on the blanco ("Crystal") is nicely balanced between vegetal and sweet. After allowing it to breathe it blooms with notes of ripe mango, floral agave, and a subtle chocolate-like scent. Casa Noble is triple-distilled, and therefore very soft upon entry. The agave upstages a mild peppery zip that is not at all astringent. It nibbles but doesn’t bite, allowing an appreciation of this complex, fresh-tasting blanco that’s packed with flavor: agave, citrus, and even a little butter and asparagus. It approaches bitterness but veers toward fruity and floral as it finishes, leaving a baked agave aftertaste.
The Good: Well-balanced nose and body. This is one of the best triple-distilled blancos - it doesn’t smooth out the tequila so much that it completely puts out the fire, nor does it sacrifice flavor.

The Not-so-good: Nothing, a solid A.

Tequila Examiner Grade, Casa Noble Crystal (Blanco): Highest Recommendation (A)

Casa Noble Reposado Tasting Notes

The reposado looks like liquid gold. The smell of rich chocolate competes with the sweetness of baked agave, giving way to a subtle scent of creamy caramel. The smell is a little deceiving, as this still-lively tequila confronts the tongue with an earthy woodiness and herbal agave flavor that guides you toward the complimenting flavors from the barrels, which offers everything from oak, tropical fruit, cocoa, caramel, and just a hint of smoke. There is a nice, warm ending that’s reminiscent of the wonderful bouquet, with lingering flavors of agave, chocolate, and caramel. This tequila is wonderfully consistent and balanced, and an absolute pleasure to sip.
The Good: Wonderfully rich flavors from the barrel that are in harmony with the flavors of the tequila.

The Not-so-good: First sip can be a bit “woody” and confrontational.

Tequila Examiner Grade, Casa Noble Reposado: Highly Recommended (A-)

Casa Noble Añejo and Cocktail Mixing Notes

I recall from my tasting at the distillery that Casa Noble makes a superb añejo, however, the samples sent to me for the purposes of writing these tasting notes included two 50ml bottles of the reposado and no añejo, so there will be no waxing poetic about the añejo – on to the cocktails!
The Crystal makes a wonderful, fresh-tasting margarita with strong complimentary flavors from the tequila. Try any of the mouthwatering Casa Noble cocktail recipes that are over at the Mixoloseum (with daring ingredients like Chartreuse, bitters, and ginger) and expect the tequila to hold its own – about 1.5 to 2 ounces of Crystal in the average-sized cocktail is enough to accent the boldest of ingredients with the flavor of Casa Noble."

Casa Noble Tequila is Proud to Team up with Chef Tim Love.

2010-05-11T14:26:00.001-05:00

The well-known Texas chef best-known for his creations of urban western cooking, defeating Iron Chef Masaharu Morimoto <http://en.wikipedia.org/wiki/Masaharu_Morimoto> in a "Chile Pepper" battle on Iron Chef America <http://en.wikipedia.org/wiki/Iron_Chef_America> , and his wildly popular Texas Restaurants. The Lonesome Dove Western Bistro, White Elephant Saloon, and The LOVE SHACK are all fine Texas establishments built by Chef Tim Love which Casa Noble is always pleased to support.

Beverage Media - The Price Of Maturity

2010-05-06T10:51:00.001-05:00

The Current State of Tequila
Nancy Davidson

"The relatively small, artisanal Casa Noble, imported to the U.S. by Infinium Spirits, has been quite innovative. “We were the first to introduce triple distillation; we were the first to use brand new French white oak; we developed together with CRT the single barrel; we were one of the first to be organic; and we were one of the first to use a cylindrical press. I believe our willingness to go above and beyond to create the best Tequila possible without sacrificing anything is key for Casa Noble,” says Jose Hermosillo (Pepe), chairman."

For Full article: Beverage Media

The Wine House Single Barrel Casa Noble

2010-04-29T14:59:00.003-05:00

We would like to congratulate The Wine House for selecting an excellent Single Barrel of Casa Noble Reposado, we are proud to to be part of such a wonderful collection of Wines and Spirits. Thank you to Bill and Glen knight and of course to Mark Schwarz, as well as all the Wine House Staff! The profile of a Single Barrel is Unique and never repeated, the barrel that The Wine House chose is made up of only 360 bottles which are signed by the owners of Casa Noble as well as individually numbered. The characteristic of the tequila in these bottles will never be repeated.

www.winehouse.com

Happy Earth Day!

2010-04-22T13:39:00.000-05:00

Earth Day cocktails and Organic, Shaken & Stirred cocktail event

La Cocktail Examiner - Aaron Vanek

"pick up a bottle of Casa Noble Tequila, one of the first tequilas to receive USDA organic certification:

Casa Noble Organic Margarita
2 oz Casa Noble Crystal
1 oz fresh lime juice (or juice 1 whole lime)
¾ oz La Sierra agave nectar

Combine all ingredients in a shaker with ice. Shake, strain and serve up or on the rocks. Garnish with a lime wheel. To salt rim – moisten rim of glass with lime and gently roll in a plate of kosher salt.

Our range of spirits is due to the beauty of this tiny blue sphere. Cheers to you, Earth. Thanks for the booze."

For complete article visit:

http://www.examiner.com/x-5200-LA-Cocktails-Examiner~y2010m4d19-Earth-Day-cocktails-and-Organic-Shaken--Stirred-cocktail-event

Casa Noble Celebrates Guillermo Arriaga

2010-04-14T11:40:00.002-05:00

Simon Bross presented the DALLAS STAR Award to Guillermo Arriaga at the Latino Cultural Center, in conjunction with the Mexican Consulate last night. The Oscar-nominated director-writer of such films as BABEL and 21 GRAMS and wrote the screenplay for AMORRES PERROS . Casa Noble Tequila proudly sponsored this event with tequila for the ceremonial toast.

The Mixoloseum Creates Casa Noble Drinks

2010-04-08T21:19:00.003-05:00

TDN: Casa Noble – Vote for the best drink!
by SYLVAN on APRIL 7, 2010

The Thursday Drink Night theme last week was Casa Noble tequila. Specifically, their Crystal, or blanco. We were joined in the chat room by Jose “Pepe” Hermosillo, a founding partner of Casa Noble, all the way from Jalisco, Mexico! He graciously answered our many questions and even shared a few photos from where Casa Noble is made.

Check out the recipes then vote! To vote visit The Mixoloseum

Tequilez: 1 1/2 oz Casa Noble blanco tequila, 1 1/2 oz sweet vermouth, 2 barspoons maraschino liqueur, 2d orange bitters. Stir, strain, up.

Smoggy Sunrise: 2 oz Casa Noble reposado tequila, 1/2 oz lime juice, 1/2 oz mezcal, 1/2 oz strained raspberry puree, orange wheel. Put raspberry puree in bottom of rocks glass with orange wheel and lightly crush orange. Place large single ice cube on top. Shake tequila, lime juice, mezcal. Pour slowly over cube

Default Password: 2 oz Casa Noble blanco tequila, 1 oz Amontillado sherry, 3/4oz lime juice, 1/4 oz Cointreau,3-4 d orange Angostura bitters.Shake,strain, top w thin layer of red wine

Ominous Green: 2 oz Casa Noble blanco tequila, 3/4 oz Chartreuse, 3/4 oz lime juice, 1/2 oz simple syrup, 2 dashes grapefruit bitters. Float 1t of JWray Overproof rum on top!

Burbujas Platas: 1 1/2 oz Casa Noble blanco tequila, 1/2 oz Cointreau, 1 oz lemon juice, 1 tsp orgeat, 1 tsp cinnamon syrup, 1/2 oz egg white. Dryshake, shake with ice, strain into a frosty tall glass and top with cold cream soda. Garnish with orange zest and a cinnamon stick.

Maharet’s Wrath: Muddle 1/2 of a green jalapeno w/ 1/2 oz lime juice & 1/2 oz simple syrup. Add 2 oz Casa Noble blanco tequila, 1 oz grapefruit juice, 1/4 oz campari,shake, strain over crushed ice in rocks glass.Add a dash Peychaud’s bitters on the ice.

Witch of the Moor: 1 1/2 oz Casa Noble blanco tequila, 1/2 oz Strega, 1/4 oz pear liqueur, splash of blended scotch. Stir and strain into cocktail glass. Squeeze lemon twist and serve.

Noble Fashioned: Muddle in rocks glass: 1 large twist of lemon, half barspoon of cinnamon syrup, 1 barspoon agave nectar, 3 fresh sage leaves and 2 dashes of choclate bitters (yeah, it’s a muddled mess). Add 2 oz of añejo tequila, a few large cubes of ice (mix/stir) and add juice from a 1/4 slice of lime on top

Veranda: 1 oz Casa Noble blanco tequila, 1 oz bison grass vodka, 1/2 oz Canton ginger liqueur, 1/2 oz lime juice. Shake/strain/rocks. Basil leaf garnish.

Tlaquepaque: 2 oz Casa Noble blanco tequila, 1 oz Aperol, 1/4 oz Clément Creole Shrubb, 1/4 oz Cynar, 2 cucumber slices. Muddle cucumber w/ booze in mixing glass, add ice and shake. Dbl strain, garnish w/ 2 thin cucumber slices.

Don Sangria: 1 1/2 oz Casa Noble blanco tequila, 2 1/2 oz fino sherry, 3/4 oz cinnamon syrup, 1/2 oz blood orange juice, 1 oz lemon juice, 1/2 oz Aperol, 2d grapefruit bitters.

Spaghetti Western: 2 1/4 oz Casa Noble blanco tequila, 1/4oz Averna, 1 barspoon dark raw agave nectar, 2d Fee’s Whiskey Barrel-aged bitters. Build on rocks, stir.

BoozeBlogger Reviews Casa Noble and gives it Top Scores

2010-04-04T16:25:00.005-05:00

"Since we started our tequila week, Ryan and I have tasted a wide variety of different tequilas. After drinking 10-15 different bottles, it became pretty clear that the more expensive spirits stood above the rest. We’ve tried $50-$80 vodkas, and found ourselves liking some of the cheaper vodkas more (like Tito’s), because more often than not, you’re paying for the label on the front of the bottle, rather than the product inside. Long story short, we’ve rarely run into expensive liquor that we thought was truly worth the money.

Until we got our hands on Casa Noble tequila, that is.

You probably haven’t heard of Casa Noble unless you’re already a tequila connoisseur – and that’s okay. Here’s a good primer before we get into our review of their Blanco, Reposado and Anejo varieties of tequila:"

For the rest of the review go to http://boozeblogger.com/wordpress/archives/1997

Get A Dollop Of Daisy Tonight NBC - Marcus Riley

2010-03-24T05:44:00.010-06:00

Daisy Martinez, star of the Food Network's "Viva Daisy!," hits Carnivale tonight for a book signing for her her new cookbook "Daisy: Morning, Noon, And Night."

Chef Mark Mendez is offer appetizer specials from the cookbook including blue cheese and caramelized onion Empanadas (Leo Suarez just boasted that they were Chicago's next big thing), Asopao (Puerto Rican chicken and Pigeon pea soup) and the special Daisytini cocktail (Casa Noble tequila, agave nectar, passion fruit, lime, and mint).

As a New Yorker of Puerto Rican descent, Martinez picked up her culinary skills at the feet of her mother and grandmother. She's a late bloomer, attending the French Culinary Institute at the age of 40 and landing a PBS show after a stint as a private chef. Her Food Network show, produced by Rachel Ray's production company, is in its second season.

Source: http://www.nbcchicago.com/feast/Get-a-Dollop-of-Daisy-Tonight-88916167.html#ixzz0j5qsl9c1

Green LA event at Ciudad

2010-03-20T14:58:00.000-06:00

Casa Noble was proud to be part of the Green LA event at Ciudad with many special guests.

"The Geen LA Coalition has a mission to forge a working partnership between municipal government and community-based environmental organizations to share knowledge and implement specific policies to help the City of Los Angeles become a national leader in urban greening, resource conservation, transportation and environmental health and equity."

Going south of the border with Stephanie Peck - Las Vegas Sun - By Jack Houston

2010-03-17T10:14:00.000-06:00

"Men of the world, look out. Stephanie Peck is one of those bartenders Las Vegas is famous for — attractive and outgoing, with that ace in the hole that has jaws dropping and tongues spilling out like Jim Carrey in The Mask. Peck digs sports..."
"...At night, we still have music and people can dance, but it's a little more relaxed (than McFadden's)," she said. That said, there are still 36 different kinds of tequila, plus mojitos, margaritas, frozen drinks, fish bowls and a menu of light fare should those late-night hunger pangs start creeping in. And best of all? No cover and no line."
"Were they calling us fat when they suggested we shoot the Slim Rita? Nope, it turns out it's one of Pablo McFadden's most popular drinks (nice save) with one-third of the calories of a regular margarita and a low glycemic index (for drinkers looking out for their blood-sugar levels). So that means it's OK to have this mix of Casa Noble Crystal tequila, organic agave nectar and fresh-squeezed lime juice three times as much as you normally would. That is what that means, right?"

THE STYLE SHOP USA LUXURY STYLE LOUNGE OSCARS 2010 W HOTEL HOLLYWOOD

2010-03-17T09:30:00.012-06:00

"(Los Angeles, CA, March 6, 2010) - StyleshopUSA.com, the new, unique online shopping network hosted this year’s “RUNWAY TO RED CARPET 2010” Pre-Oscars Style Lounge at the newly opened W Hollywood (6250 Hollywood Blvd.) Press, Media, Celebrities and Celebrity Stylists in Los Angeles took in the scene for an exclusive first look at an array of International men’s, women’s and luxury accessories on March 4th and 5th during the day before a special fashion preview presentation at 8pm the evening of March 4th for VIP guests only, which included a special appearance by Actor / Director, Damon Wayans..." "...Talent that came out to support and enjoy the showcase were, Australian Pro-Golfer Anna Rowson, Tommie Rae Brown, the wife of the late Legendary Godfather of Soul James Brown, E! Entertainment’s Style Expert Lindsay Albanese, Irish Actor Kevin Ryan, International OK! Correspondent and host Hofit Golan, Pro Women’s Wrestler Mercedes Martinez and TV Guide Hostess Keylee Saunders.

StyleshopUSA’s private Luxury Lounge debuted in the amazing W Hollywood’s WOW Suite with specially mixed signature cocktails “Eco Chic Margatinis” by Casa Noble Organic Tequila, BLISS® Hollywood, Coca Cola, Big Sexy Hair, CHOCOLATE?? & DJ Mix by Marco added to the super star treatment."

Casa Noble at ProWein 2010

2010-03-09T13:08:00.001-06:00

ProWein, the leading international trade fair for the wine and spirits industry, will take place in 2010 from 21 to 23 March. As the traditional kick-off event for the presentation of the new vintages, ProWein has been taking place in the spring in Düsseldorf for more than 15 years. Approximately 35,000 trade visitors and more than 3,000 exhibitors from around the world are expected at ProWein, the leading international trade fair for the wine and spirits industry. No other event worldwide offers such a comprehensive overview of the international offerings in wines and spirits for trade and food services.

Look for Casa Noble at our representative's booth Broker's Gin LTD (Hall 07a / D11) where we will be tasting all our family of Tequilas.

Casa Noble hosts a milestone presentation for Diana Kennedy

2010-03-09T10:39:00.006-06:00

There is people in this world that will never cease to amaze. Being 84 years old, and driving by yourself around Mexico and the most remote places in Oaxaca is only the begginning. But when you combine all this with photography and writing, it becomes something legendary. Diana Kennedy´s latest book is perhaps the last of her books and definitely, a collection of culinary jewels that reflect the complexity, dedication, raw passion and amazing ingredients of one of Mexican cultures most complex, fascinating gastronomies: Oaxaca.

Worm salt, mole, grasshoppers, worms, dozens of different tortillas, black beans and the widest variety of chiles in Mexico are just some of the ingredients you will read about on this book, “Oaxaca Al gusto”. Not only will you read the recipes but also a description of the rituals, moods and contexts surrounding each recipe. Exceptional pictures of people and their villages (and of course, the dishes) adorn this magnificent piece of work. Casa Noble was part of the presentation of this wonderful book to a select group of friends and Chefs, in the beautiful suroundings of Lake Chapala. Manchego cheese and “ate” were chosen as the perfect companion for our exceptional tequilas, enjoyed by over 40 people that attended this presentation, from place like France, Canada, USA, Belgium, New Zealand and of course Mexico.

BarProfits’ Top Twenty— Best New Vodkas, Rums and Tequilas

2010-02-28T21:39:00.006-06:00

By Robert Plotkin

CASA NOBLE SINGLE BARREL REPOSADO TEQUILA — Breaking with tradition, all of the Casa Noble tequilas are triple-distilled in alembic stills at the La Cofradia Distillery in the town of Tequila. Limited quantity Casa Noble Reposado is aged 364 days and drawn from a single French White Oak barrel. The tequila strikes a balance between the fresh, spirited character of blanco tequila and the mellow refinement of their limited reserve añejo.

Casa Noble Featured in Jan 2010 Men's Journal Magazine

2009-12-31T10:12:00.003-06:00

Casa Noble is Featured in Men's Journal's "Stocking Up" a How-To Guide for Stocking the Perfect Home Bar.

Casa Noble Launched Sleek New Ad- Campaign For 2010

2009-12-03T13:33:00.000-06:00

The Sleek New Casa Noble Ad Campaign for 2010 has hit newsstands nationwide and is currently available to view in the December 2009 issue of the following luxury lifestyle magazines.

Casa Noble Sponsors LA OPERA's The Barber of Seville

2009-12-02T14:03:00.000-06:00

Casa Noble Tequila Supports IMC

2009-11-17T16:28:00.011-06:00

Casa Noble showed its support for one of the worlds largest global humanitarian relief organizations, the International Medical Corps, by sponsoring the private cocktail party held at the Beverly Hills home of Hollywood writer Aaron Sorkin on Thursday, November 5th, 2009. Museum of Contemporary Art (MOCA), celebrities, photographers, artists, fashion industry leaders and cultural players in Los Angeles all joined in celebrating the VIP premiere of Photography Book marking the 25th Anniversary of International Medical Corps.

The award winning images in the 300 page book were selected by curators from MOCA, LACMA, and The Ghetty, and the noted collectors including Mario Testino, Richard Gere, and Angelica Huston. The book was written and edited by Stacy Twilley, with a forward by Christiane Amanpour, CNN Chief International Correspondent. It is is remarkable visual journey across 21 countries from Afghanistan and Iraq, to Somalia and Rwanda, tracing the paths from war, genocide, conflict, and devastation, to compassion, healing, resilience, and hope. All proceeds from sales are being donated directly to IMC.

Exclusive Casa Noble Single Barrel Reposado now available at Cyclone Anaya

2009-10-29T14:27:00.003-06:00

One of Texas' most authentic and highly acclaimed Mexican Restaurants, Cyclone Anaya, held a lavish two day event in celebration of the arrival of the Casa Noble Single Barrel Reposado Tequila to all seven Cyclone Anaya locations. Cyclone owner Ricardo Valencia joined Casa Noble's Jose Hermosillo in signing the custom branded white oak barrel, the very barrel the tequila was aged in, as a gift for its purchase. Anyone interested in sampling one of a kind combination is welcome to take part in the month long promotion showcasing the single barrel at all Cyclone locations.

Casa Noble Supports Love Unites- Shepard Fairey Equality Project

2009-10-27T14:07:00.002-06:00

Casa Noble Supports 2009 Go Green! Go Organic! 23rd Annual Great Chefs of Los Angeles Organic Celebration

2009-10-26T11:32:00.004-06:00

Casa Noble hosts “Con Aire Flamenco” tablao night at Gardet Hotel Guadalajara

2009-10-19T12:38:00.001-05:00

Boutique hospitality in Mexico is on the rise. One of the latest examples of this is Gardet Residence Hotel, featuring superb personalized accomodations right at the heart of Guadalajara´s “Pink Zone” where the best and newest restaurants and entertainment options have relocated. Its award-winning Arrayán Restaurant features organic, artisanal “slow/raw food” options that are unique in this western Mexican city, including organic wines and now, Casa Noble Organic Tequila.

The night of October 15th, a select group of guests witnessed an impressive evening of passionate flamenco dancing, “canto hondo” and ravishing guitar play, featuring such international stars as cantaor Leo Triviño fom Madrid, guitarists Daniel Pimentel and Gaizka Baena, percussionist José Llorach, and the impressively talented mexican Bailaora Karen Lugo, the star of the night.A feast of succulent 100% organic “tapas” paired with organic wines followed after the show, and Casa Noble was a proud sponsor of this memorable night, providing a unique organic tequila experience for the guests, guided by David Yan Gonzalez of Casa Noble. Several personalized tastings were conducted, with cantaor Leo Triviño declaring Casa Noble Crystal “the best tequila of ANY kind I have ever tasted in my life”.

Casa Noble Sponsors The Brian Wilson Book Signing at Taschen Beverly Hills

2009-10-14T17:40:00.003-05:00

The American Music Legend Brian Wilson personalized limited edition copies of That Lucky Old Sun, a collaboration with British pop visionary Peter Blake, on Thursday, October 8th 2009 at Taschen in Beverly Hills where Casa Noble Tequila was eager to support.

Brian Wilson Holding That Lucky Old Sun

Brian Wilson Signing Pet Sound

Brett Ratner Supporting Brian Wilson Launching

Nick Egan, Ronah Elliot, John Taylor, and Catherine Roylance

Casa Noble Tequila Signs Lunds and Byerly's Family Owned Grocery Stores

2009-10-14T12:32:00.006-05:00

Lunds & Byerly's Minneapolis based family owned grocer is now carrying Casa Noble Tequila in it's convenient 27 locations across the Midwest.

Casa Noble Sponsors Beverly Hills Launching of Christopher Guy

2009-10-08T13:13:00.005-05:00

Casa Noble Featured in Robb Report 2009 Host's Guide

2009-09-30T12:26:00.003-05:00

Casa Noble Tequila Sponsors The LAOPERA

2009-09-28T12:44:00.007-05:00

Opera aficionados gathered to cure their ails at Remedy Lounge/Provecho... serving up "The Elixir of Love," an invigorating potion featuring Casa Noble Tequila and POM Wonderful!
Specialty drinks from Remedy Lounge's mixologist were featured along with
tray-passed hors d'oeuvres and delectable desserts
The music, mingling, and ambiance contributed to an experience to remember.

Casa Noble Awarded Distillery of the Month by Tres Agaves

2009-09-23T12:50:00.007-05:00

Tres Agaves Celebrated Casa Noble on the September 17th Distillery Dinner in San Francisco. Flamenco dancers paraded for not only Casa Noble’s Founding Partner Jose Hermosillo but to congratulate Tres Agaves Owner, Barry Augus’s, day of birth. Tres Agaves partners Eric Rubin and Dave Stanton were present as beverage director Ashley Miller saluted the table in honor of Casa Noble’s achievement for distillery of the month. An intimate tasting kicked off the joyous night, followed with traditional Jaliscan dishes made with only the freshest ingredients to pair with one of the world’s finest tequilas.

Tres Agaves also celebrated Mexican Independence Day with Casa Noble by toasting to the unveiling of the mural by Francisco Franco, showcased at the Roseville Tres Agaves Restaurant, featuring the birthplace of Casa Noble Tequila.

Casa Noble Supports Project:Involve

2009-09-15T17:57:00.010-05:00

Project:Involve is Film Independent's signature diversity program, dedicated to increasing cultural diversity in the film industry by cultivating the careers of under-represented filmmakers. The program, which runs from October through June, selects filmmakers from culturally diverse backgrounds and filmmaking tracks. The Fellows are paired one-on-one with a mentor from the film industry. In addition to the mentorship, the Fellows also attend filmmaking workshops, community screenings, and receive career development assistance.
During the nine-month program, the Fellows were assigned a 3-minute short film project. They work in pairs to develop and shoot a short film that incorporates the concept of diversity in our every day life.

Special guest Cuba Gooding Jr. led an inspirational speech at the lavish winner's announcement celebration at the "W" Hotel on September 10th 2009 sponsored by Casa Noble Tequila. Various industry celebrities (listed below) hosted the event in an effort to show thier support as well as Don Cheadle (Ocean's 11) and Shohreh Aghdashloo (X-Men) shown below.

Casa Noble Celebrates Mexican Independence Day at Tres Agaves

2009-09-04T11:29:00.002-05:00

Casa Noble Featured in Tasting Panel September 2009

2009-09-01T17:44:00.000-05:00

Casa Noble Sponsors Exclusive Cocktail Party with Top Los Angeles Concierges

2009-08-17T16:46:00.000-05:00

Rock and Republic's newest location in Beverly Hills hosted an evening of cocktails and rock couture for the top concierges in the Los Angeles area on August 17th 2009. 25 of the most influential concierges gathered in their quest to stay in the know regarding the hottest amenities the Los Angeles area has to offer to their most exclusive five star hotel guests. Casa Noble made the top of the list while providing an intimate tasting of luxury tequila.

Casa Noble Featured in Celebrated Living

2009-08-11T16:50:00.005-05:00

The Ulitmate At-Home Bar features Casa Noble Tequila in the Fall 2009 Issue of Celebrated Living. The Luxury Magazine is Exclusively available to the Premium Class of American Airlines.

The Casa Noble Single Barrel Experience

2009-08-10T12:09:00.002-05:00

Casa Noble Tequila debuted the exclusive Single Barrel Line to the public on September 1st, 2009. Being the ultimate in luxury, the single barrel allows for a sipping experience unlike any other tequila in the world. Each barrel produces a completely unique array of subtle notes that is limited to one of the 60 cases in the world. Select individuals, including Cyclone Anaya's Ricardo (Rico) Valencia, was invited to the soothing grounds of Casa Noble's hacienda in Jalisco, Mexico for an experience of a lifetime.
Cyclone Anaya's World Class Mexican Kitchen has been bringing larger than life flavor to millions of Texans since 1966 with various handmade gourmet dishes prepared from scratch from only the finest ingredients. Rico brought along a few of Cyclone's top representatives to embark on the warm and tranquil tour of the hacienda and distillery, for an intimate view of how the greatest luxury tequila is created, in celebration of the single barrel release for September 2009. The journey began in Casa Noble's certified organic agave fields, where the team, led by Casa Noble's David Yan, divulged the intricacies of organic agave growing. The fields were followed by a detailed tour of production facilities, where the eager eyes witnessed the magic of cooking, fermenting, and distilling Casa Noble tequilas.
Dining over a few delicious margaritas, David led a conversation deep into single-barrel territory. 10 single barrel reposado samples were ready for the selection challenge. One by one, the detailed annotations from the group were taken into account and they had meticulously discovered two exceptional gems. There was a strong feeling of achievement in the air as the purchase selection was taken without hesitation.
The evening concluded with celebration at the high energy Legado Bar immediately following the barrel selection. An enticing dinner was held at La Tequila topping the experience off on an expectationally high note.

Casa Noble Featured in Coco Eco Magazine August 2009

2009-08-04T12:08:00.003-05:00

To check it out on-line go to page 88 at http://www.cocoecomag.com/

Casa Noble Tequila is Featured in Wine and Spirits Magazine for August 2009

2009-08-01T14:18:00.001-05:00

GrandLuxe Registry Features Casa Noble Tequila Sponship of Championship Polo Cup

2009-08-01T12:37:00.000-05:00

Jose Hermosillo with GrandLluxe Polo Championship Winner presenting Casa Noble Anejo prize.

On June 20th, at the Las Colinas Polo Club, the GrandLuxe Polo Cup battled out a suspenseful championship match. The evening was complete with a grand pianist, delicious molasses covered steak kabobs, and a VIP Hospitality Tent for Casa Noble Tequila Tasting. Half time was a memorable sight! Staying true to tradition, the field was flooded for the champagne divot stomp sharing the field with various luxury cars from Maserati and Bentley. The glorious championship trophy was vigorously earned in sudden death overtime, in addition to the unique trophy the winner was presented a bottle of limited edition 5 year Casa Noble Anejo by Founding Partner Jose Hermosillo.

Casa Noble Sponsor' Chef's Night Out

2009-07-26T16:42:00.000-05:00

Angeleno Magazine's 7th Annual Restaurant Awards "Chef's Night Out" benefiting Children's Institute, Inc. was celebrated at The Fairmont Miramar Hotel and Bungalows in Santa Monica on Sunday July 26th 2009. The exclusive night of Casa Noble cocktails and specialty prepared hors d'oeuvres, created by the greatest skilled and most influential chefs in Southern California, was hosted by James Beard Award Winning Editors Brad A. Johnson, of Angeleno Magazine, and Anthony Dias Blue, of The Tasting Panel Magazine. Twelve of the most delectable restaurants participated on site showing off their skills for the 55 exclusive hospitality and culinary VIP guests.

Casa Noble Featured on Ideal Bite for National Tequila Day

2009-07-24T12:08:00.004-05:00

Today's San Francisco Tip
ShareThis
Whip It Up: National Tequila Day
Dressed Tequil(a) Submitted by hsnavely on Fri, 07/24/2009 - 12:01am.
San Francisco

The Bite:
Looking for a winning ensemble? Put together something fabulous for National Tequila Day today with Casa Noble tequila. SF's Fifth Floor mixologist John Griffin blends seasonal ingredients with Mexico's finest - triple-distilled, 100% blue agave, organic CN Crystal tequila, resulting in a stellar Bay Area cocktail that's especially fashionable.

Tequila MockingbirdOne

drinkIngredients:(local and organic whenever possible)

1 1/2 oz Casa Noble Organic Crystal Tequila

1/2 oz celery juice

1/2 oz lime juice

1/2 oz simple syrup

2 dashes orange bittersCayenne pepperCelery salt (enough to salt the rim)

Directions:Combine celery juice, lime juice, simple syrup, and orange bitter.

Shake with ice and strain into a chilled cocktail glass.

Garnish with cayenne pepper and a celery salt rim, and serve.

Wanna Try:
Casa Noble Tequila, available at BevMo, 3445 Geary Blvd. (415-933-8494). Casa Noble Crystal, $40/750 milliliters. Fifth Floor, 12 Fourth St. (415-348-1555). BevMo - Map ItFifth Floor Restaurant - Map It

http://www.idealbite.com/san-francisco/today

Casa Noble on CampusCircle.Com

2009-07-23T13:30:00.003-05:00

National Tequila Day

From July 23 – July 26, Casa Noble Tequila has partnered with the newly opened Mexico y Barra Restaurante in West Hollywood to celebrate National Tequila Day (Friday, July 24). In honor of the holiday, the restaurant will serve a special Casa Noble-themed tequila dinner menu and signature cocktail (created by Owners Larry and Melisa Nicola). More Information >>

When: Thursday, July 23, 2009-Sunday, July 26, 2009.
Time: Check website for times
Price: Check website for prices
Venue: Mexico y Barra Restaurante8512 Santa Monica Blvd.Los Angeles, CA 90046(310) 289-0088

http://www.campuscircle.com/calendar/calendar_event.cfm?ceid=1528

Casa Noble Supports Meals on Wheels

2009-07-22T17:59:00.003-05:00

Casa Noble Tequila and BMW/MINI of San Francisco teamed up to host the 22nd Annual Star Chefs & Vintners Gala. Supporters of Meals on Wheels gather donations and raffled off a new MINI Cooper to raise a total of $1.1 Million to ensure seniors in need would continue to be comforted with warm plates of food delivered right to their homes. For coverage of this event, check out the August issue of San Francisco Magazine.

Casa Noble on LA Times.Com

2009-07-22T17:46:00.003-05:00

What to do in Food
July 22, 2009

FRIDAY-National tequila day Mexico Restaurante y Barra is teaming up with Casa Noble Tequila to present a spicy three-course fiesta dinner featuring a special margarita and dishes made with tequila, including watermelon and verdolaga salad with cotija-tequila vinaigrette; shrimp sautéed in tequila and a tequila ice cream sundae. The menu is available through the weekend. Mexico Restaurante y Barra, 8512 Santa Monica Blvd., West Hollywood. Food, $25. Margarita, $12 after 7 p.m., $5 during happy hour. (310) 289-0088. http://www.gogomexico.com/.

http://www.latimes.com/features/food/la-fo-datebook22-2009jul22,0,4591050.story

Casa Noble Featured on 944.Com Events Blog

2009-07-22T17:41:00.003-05:00

Tequila Baby!
This Friday, July 24, is National Tequila Day (obviously), and thanks to Casa Noble Tequila you can take advantage of this holiday for four whole days. The 100% USDA-certified organic, triple distilled spirit has partnered with West Hollywood's new dinner spot, Mexico y Barra Restaurante to present the Casa Noble Fiesta Dinner. Three Casa Noble-themed courses ($25) along with signature "Guavalove" Margaritas ($5 during happy hour from 5-7 PM/$12 after 7 PM)
Dinner Menu:

Cena
Primera Coursa
Watermelon and Verdolaga Salad with Cotija Tequila Vinaigrette (made with Casa Noble 100% Organic Crystal Tequila)

Segundo Course
Carmarones Casa Noble, sautéed with Casa Noble 100% Organic Reposado Tequila and Chiles Guillio
Con frijole Oaxaca y corn and nopales

Postres
Mexican Chocolate and Tequila Ice Cream Sundae with Cajeta, made with Casa Noble 100% Organic Añejo Tequila

$25 - 3 Course Dinner, plus Tax and Service (Food Only)
Check it out: Mexico y Barra Restaurante, 8512 Santa Monica Blvd., West Hollywood 310.289.0088 www.gogomexico.com

http://www.944.com/articles/tequila-baby/

Casa Noble Featured on TequilaGringo.Com

2009-07-22T17:30:00.004-05:00

Casa Noble Single Barrel Anejo

Gringo Rating: 10
Price: $120
Review: One of the great tequilas
TequilaGringo.com: Let's just start with, "wow". We were already huge huge fans of the five year, so we came into this with high hopes. The bottle is a very similar design to the 5 year, but with silver accents where on the 5 year there's gold. Each bottle is also numbered and signed in a classy way. We found that it had a familiar nose, similar to the 5 year. Taste followed with delicious caramel, perhaps just a bit stronger than the 5 year we'd grown accustomed to (though that of course could simply be the barrel our tequila came from). The finish, amazingly smooth. This tequila won the double gold at the 2009 SF Spirit Awards, and with good reason. Treat yourself to a little something special a
Awards: 2009 SF Spirit Awards Double Gold
Official Site: http://www.casanoble.com/singlebarrel.html

http://www.tequilagringo.com/

City Search LA Tweats About Casa Noble

2009-07-22T17:25:00.003-05:00

OLE! Nat'l TEQUILA Day is Friday! Never 2 early 2 map out your POA. Start at MEXICO w/ Casa Noble's "Guava Love" marg! http://bit.ly/48p0Zb

http://twitter.com/CitysearchLA/status/2765396610

Casa Noble on EaterLA.Com

2009-07-22T17:18:00.003-05:00

EaterWire: Brains Back in Style, Tequila Day at MexicoMonday, July 20, 2009, by Kat Odell

WEHO— Friday marks national tequila day and to celebrate Mexico Restaurante Y Barra will offer a special tequila-themed dinner from Thursday to Sunday. For $25 get a three-course Mexican dinner where each dish incorporates in a different Casa Noble tequila.

http://la.eater.com/archives/2009/07/20/eaterwire_brains_back_in_style_tequila_day_at_mexico.php

Casa Noble on D Magazine's Side Dish

2009-07-20T18:10:00.006-05:00

What I’m Drinking Now: Tequila
Posted on July 19th, 2009 8:01pm by Hayley Hamilton Filed under Wine & Spirits, cocktails

Friday, July 24th, is National Tequila Day….yes, tequila has its own day….and to honor this occasion I have been drinking a lot of tequila! So, why does tequila earn the right to have its own day? I had a conversation recently over a tequila pairing dinner with Jose Hermosillo of Casa Noble Tequila to learn why tequila has the right to it’s own national day.
For Casa Noble, a tequila producer since 1776, it is a passion for growing 100% USDA certified Organic Blue Agave plants, that is hand picked, slowly cooked for 38 hours in stone ovens. Only the agave heart and core are used in their tequila, which is then triple distilled for the cleanest flavor. This is classic tequila production with traditional methods that have been in place for over 200 years. Casa Noble then ages their Reposado and Anejo in 100% new French oak barrels, imparting the flavor profiles often found in wine like vanilla, chocolate and spice.

Similar to Casa Noble in their dedication to quality, Patrón focuses on tradition in their production of tequila from 100 percent Weber Blue agave grown in the highlands of Jalisco, Mexico. From harvest to bottle production includes the careful precision, inspection and care that is done by hand.
Award winning Herredura has been producing handcrafted tequila since 1870. Tradition, heart and soul go into every bottle of Herredura, which maintains the same producing style used by the founders of this smooth spirit.
With abundant tequila options to choose from, try these signature cocktails on Friday as you toast this day honoring this celebrated spirit.

Casa Noble Nobelita:CasaNoble’s signature cocktail, made with Casa Noble Crystal, Organic Orange Juice, and Pom Pomegranate Juice, served on the rocks.
The Fish in Dallas created their signature Casa Noble:Casa Noble Crystal Tequila, Lychee, Strawberries, and muddled with a splash of Mango Liquor and served on the rocks.

Paloma:2 oz Casa Noble Tequila Reposado, Fresh Grapefruit Juice, 1/2 oz Fresh Lime Juice, splash of Fresca sodaPour ingredients over ice
Or, if you are in the mood for a simpler flavor, try the Casa Noble Anejo straight up. This tequila is aged 2 full years in new French oak, imparting vanilla, chocolate, butterscotch and sweet spice in this sipping tequila. As Jose suggested, great tequila should be served at room temperature to fully enjoy the flavors.

http://sidedish.dmagazine.com/2009/07/19/what-im-drinking-now-tequila/

Exclusive Casa Noble Tequila Tasting in Dallas Covered on Observer.com

2009-07-20T17:40:00.008-05:00

Tequila and Sushi, Together At Last
By Patrick Michels in Conspicuous Consumption
Friday, Jul. 17 2009 @ 5:10PM

Hoping to prove his is a kinder, gentler brand of the Mexican ass-kicking liquor, Casa Noble Tequila's Jose Hermosillo invited local media to be his guests guinea pigs Thursday night for a pairing of his tequila with courses from chef Ve Le at The Fish in the West Village.
The suggestion here was that good tequila is subtle and smooth enough to drink alongside all kinds of food--Hermosillo recently hosted a tequila-and-cheese happening in Los Angeles--and that when you've got a good bottle of tequila, you can sip your way through a few rounds without turning into a Tracy Byrd anti-hero destined for a hangover.
I've been no stranger to pairing booze with sushi, but those nights involving tequila had a way of ending with Jackass-style contests taking pulls of wasabi straight from the tube.
With a menu of a much higher pedigree, then, how far under the table did we slip this time? And did raw fish even stand a chance against the drink's George Foreman-grade potency?

Hermosillo gives the blanco a whiff.Hermosillo began by describing the tequila-making process at his family business, which started in 1776. Perhaps sensing he was talking to a native Californian, he pointed out the Casa Noble is one of just three organic tequilas (the brand is USDA certified) and is working toward a green certification in Mexico as well, limiting its environmental impact at its production facilities.

A glass each of the brand's blanco, reposado and añejo sat on the table in The Fish's private wine tasting room, and one by one, Chef Le's courses came out, each meant to accompany a particular tequila.
In what seemed to me like a bit of a copout, though, only the first course, which paired with the blanco, had an element of sushi to it: a few pieces of snapper alongside a Fuji apple salad.
A seared scallop quivered next to an arrugula salad with goat cheese and cranberries for the second course, which went with the reposado. (Casa Noble ages theirs for 364 days in French red oak barrels.)
By the time the third course rolled around, the whole tequila/sushi novelty act was finished. Our waiter brought out plates of sliced duck breast surrounded by apple puree and bing cherries, which went along with the last tequila, the darker añejo which is aged two years.
To finish off the evening, The Fish's chocolate cake came out for a second complement to the añejo, rounding out a wide variety of flavors we had to match against the tequilas. There's no doubt Hermosillo's is mellower and much more interesting than your garden variety shoot-it-and-fall-over tequila, the jury's still out on how nicely they'd play alongside a delicate plate of raw fish.

That's "The Fish," capital T, capital F.

Special for the occasion, The Fish's bartender concocted these tequila cocktails with lychee, mango and muddled strawberries
http://blogs.dallasobserver.com/cityofate/2009/07/tequila_and_sushi_together_at.php

Casa Noble Sponsors Greg Miller Opening at The William Turner Gallery

2009-07-14T16:23:00.006-05:00

On June 27th, at the William Turner Gallery, located in the Bergamot Station Arts Center in Santa Monica, Greg Miller unvailed his recent works.
Greg Miler’s work is sexy, thought provoking, and Angeleno inspired art, where unspoken heroes, and the lure of women casually mingle together. Miller offers the excitement of discovery mixed with the unexpected thrill of recovering something long lost. Bold contemporary images and popular themes are intermingled with text and presented in billboard-like simplicity, offering a varied and often surprising look at the timelessness of American historical and cultural events. The merging of pop culture, American Art, and the conceptual art movement of the 60s and 70s provide the content that is found throughout my art, paintings, and films.

Casa Noble Featured on Planet Green.com

2009-07-14T12:54:00.004-05:00

Healthy Organic Spirits, Mixers and Cocktails that Prevent Hangovers

Supplement sugary mixers with berries and beets to turn a once diet-sabotaging drink into a healthy cocktail that's better for both your body and the earth.
By Laurel HouseSanta Monica, CA, USA Tue Jul 14 08:00:00 EDT 2009

Cocktails don't have to be such diet killers. You don't have to wake up with a hangover that defeats the day after. Your immune system doesn't have to be completely depleted after a dozy. You don't have to wake up feeling listless and moody in the morning. If you are a smart cocktail consumer you can choose multitasking mixers that make your drinks do double-duty: they'll make you feel good and your body will thank you the next day.

Organic Spirits are Healthier for the Planet
To make your favorite cocktail instantly healthier, first and foremost choose organic spirits. Unless of course you enjoy sucking down chemicals. Don't forget that your favorite vodka, gin, tequila, sake, or whiskey started as a seedling. Whatever fed that little sprout became part of its makeup—water, chemical sprays, plant food and all. Sure, those chemicals and fertilizers where sprayed with the intention of "protecting" the crops from invading insects and illness, but they also seeped into the earth; and the circle of contaminated soil, water, and our bloodstream so began. Point? Organic spirits are free from noxious chemicals making them healthier for the planet and for you.
Organic Spirits can help Prevent a Hangover
We get it, when standing at a crowded bar amidst throngs of friends and singles all vying for attention, the earth's health might not be the first thing on your mind. But what about your own? If you were offered a vodka with a shot of chemical mixer would you say with glee "Oh yes, please!" Probably not. What if I told you that by drinking organic spirits you can minimize your hangover? Would that get your attention? Thought so. You see, according to Holistic Nutritionist Jason Deyo, organic spirits are absolutely the way to go in order to better your chances of avoiding a hangover. "Our livers are overburdened as it is with the excess consumption of toxic calories; when we consider the pesticide content of the conventionally grown wheat and corn in this country that we can avoid taking by choosing organic spirits, the choice is clear." Choosing organic spirits also has positive environmental effects like limiting the amount of chemicals that wind up in the groundwater.

Deyo explains that "Our liver is the basic detoxification center for what gets through the intestines. Alcohol irritates the liver by creating excess free radical damage during the detoxification process. If we're going to consume alcohol, especially in any large quantity, we want to try to limit the load of toxins and pesticides we have to process by choosing organic." In other words, alcohol irritates the liver enough. Add chemicals from conventional spirits to the equation and you've got an overworked and overstressed liver (leaving you suffering from a hangover the next day). Organic spirits aren't filled with the liver-taxing chemicals that conventional spirits are filled with. Therefore, you are minimizing the load of toxins and pesticides filtering through your liver. Bottom line: Drink organic spirits, lower your likelihood of having a hangover. I'm sold!
Paul Davis, a pioneer and producer of organic spirits in the United States, agrees "because organic spirits tend to make for a cleaner, smoother taste and, dare I say, less hangover." Apparently a big believer in the organic production of spirits, Davis doesn’t just grow all ingredients on certified organic farms, but his rye is grown only on one farm in Germany that has been biodynamic for the past 10 years. In fact, his organic vodka and Juniper Green are so pure they are unfiltered. This is actually a good thing, according to Davis. "The world has been taught through advertising that filtering is good, but that is not entirely true. They filter because if they did not, their vodka would not be consumable. While it is true that if you filter, the product is stripped of all the congeners and other nasty stuff, all the good qualities and character is also stripped out." After all, you can't take out the bad without taking out some of the good.
Not sure if your alcohol of choice is offered organically? You'd be surprised. Here are a few to try:

Tequila
Casa Noble Tequila produces three 100% organic, ultra-premium, triple-distilled tequilas including Crystal, Reposado, and Anejo, all made from 100% organic Blue Agave. We're talking not only organic, but this stuff will rival and reign over most any other tequila. Yes, it's that tasty.

Soothing Mixers
Image courtesy of Carly Hennigan/istockphoto.
Some herbs are especially adept at strengthening and nourishing the nervous system, helping to put the psyche at ease. More than simply tranquilizing, nervines (plant remedies that calm the nervous system) are able to have a profoundly calming effect on both the body and mind. Roman chamomile, lavender, lemon balm, passion flower, and valerian are all known to have the pacifying effect.

Casa Noble Margarita Lavanda
Equal parts: Casa Noble Organic Crystal TequilaFresh Lime JuiceLavender SyrupGarnish with a sprig of fresh Lavender
For Lavender Syrup:2 cups water2 cups granulated sugar
2 tablespoons fresh or dried lavender blossoms
Bring all ingredients to a boil in a large, stainless steel saucepan. Remove from heat and allow to steep 30 minutes.
Strain, chill and refrigerate, tightly covered.

http://planetgreen.discovery.com/food-health/healthy-organic-cocktails-mixers.html?print=true

Casa Noble Tequila is Featured In Wine Enthusiast Magazine

2009-07-01T14:23:00.006-05:00

Casa Noble Tequila was Featured an in extensive 4 page article in the Wine Enthusiast Magazine for the July 2009 Issue.

Casa Noble Sponsors LA FIlm Festival at BOA Steakhouse Opening

2009-06-24T15:44:00.003-05:00

David Ravandi and Scarlett Johansson

Photo: John Shearer
On Tuesday, June 16, the Los Angeles Film Festival (LAFF) had its kick-off party at the new 13,000-square-foot BOA Steakhouse at the Luckman Plaza on Sunset Boulevard. There were close to 300 guests in attendance at the event, which was sponsored by Casa Noble tequila. Of course, our favorite guest was Miss Scarlett, seen here with Casa Noble's co-owner/president David Ravandi.
Two of the signature Casa Noble cocktails served throughout the evening at the main bar were The Nobelita (Casa Noble Organic Crystal Tequila, Fresh Pomegranate Juice, and Organic Orange Juice) and the Teqtonic (Casa Noble Organic Crystal Tequila and a splash of Tonic). You can get the recipes and more by visiting http://www.casanoble.com/

Casa Noble Press Tasting at Viceroy in Santa Monica

2009-06-23T18:39:00.011-05:00

On Tuesday, June 23rd, Los Angeles' most elite journalists gathered at the very trendy Viceroy Hotel poolside and joined Casa Noble's David Ravandi for an intimate look at the brand to enjoy the exclusive pairings of luxury tequila and gourmet Latin cuisine.

Halibut Ceviche started the night off with the Casa Noble Crystal. Squash Blossom Quesadillas complimented the 364 day aged Casa Noble Reposado. And Lastly, Grilled Skirt Steak with Chimichurri was presented to highlight the divine butterscotch notes to the Casa Noble Añejo)

Casa Noble Tequila Cocktails were served to finish the night out on a deliciously high note. The Mexican Madres (shown above) consist of Casa Noble Organic 364-day-aged Reposado Tequila, Fresh Cranberry Juice, and Organic Orange Juice, and are garnished with a juicy Orange wedge. Other Casa Noble Specialty cocktails served included the Margarita Lavanda which consists of a twist on the traditional margarita featuring Casa Noble Organic Crystal Tequila, Fresh Lime Juice, and housemade Lavender Syrup, garnished with a sprig of fresh Lavender. And lastly, the Palomita is created with Casa Noble Organic two-year-rested Añejo with Fresh Ruby Red Grapefruit Juice, and a dash of Aperol Orange Liqueur, served on the rocks.

The journalists thoroughly enjoyed delving into every delicious detail about Casa Noble Tequila and how it separates itself from all other luxury brands.

Popular Los Angeles D.J., Valida, spun a great upbeat selection to add to the night's incredible ambiance

Casa Noble Sponsors the Los Angeles Film Festival Filmmaker Reception at The "W" Hotel Hosted by Peter Fonda

2009-06-22T18:07:00.001-05:00

Peter Fonda enjoying his personal favorite tequila with Casa Noble's David Ravandi

Casa Noble Sponsors the Los Angeles Film Festival Filmmaker Retreat

2009-06-15T18:07:00.000-05:00

Los Angeles Film Festival hosted an exclusive Casino Night for all of the Filmmakers arriving for the Film Festival on Tuesday, June 16th at the Luxe Hotel in Brentwood.

Casa Noble Sponsors Key Art Awards 2009

2009-06-12T14:27:00.001-05:00

The Hollywood Report's infamous Key Art Awards, honoring the wonderful world of Motion Picture Post Production, was sponsored by Casa Noble Tequila on June 12th 2009 at the Geffen Contemporary at MOCA in Downtown Los Angeles. The 2009 ceremony set a dangerously high standard for next year with it's high tech and savvy atmosphere that blew all of the 1800 guest's expectations out of the water.

Exclusive San Francisco Media Tasting of Casa Noble Tequila Hosted by David Ravandi

2009-06-04T14:49:00.008-05:00

Casa Noble's Co-Owner/ President, David Ravandi, hosted an intimate tasting for twelve of San Francisco's most prestigious media outlets. The gathering was held at Fifth Floor Restaurant and Lounge in San Francisco.

The finest gourmet cheese was served to complement each divine difference between the luxury Tequilas.

The Casa Noble Tequila tasting brought out the finest Journalists, Editors, and Radio Personalities the San Francisco area has to offer. The lavish decor of The Fifth Floor Restaurant was a perfect match of the intimate setting.
Casa Noble's David Ravandi personally guided the media representatives through the citrus touch of the Casa Noble Crystal, the smokey floral notes of the 364 day aged Reposado, and the French White Oak butterscotch tint to the 2 year Casa Noble Anejo.

Casa Noble Tequila Editorial Featured in Angelino, CS, Houston, and Riviera Magazine

2009-06-01T18:51:00.008-05:00

Casa Noble Tequila is featured in Angeleno, Chicago Social, Houston, and Riviera Magazines in the June 2009 Issues with the following Feature:

Check out the Editorial yourself and pick up the Magazine:

Casa Noble Tequila is Featured on Tasting Panel for June 2009 Issue

2009-06-01T18:46:00.000-05:00

The acclaimed industry magazine, Tasting Panel, will be featuring Casa Noble Tequila in the June Issue of 2009.

Casa Noble Sponsors Boffi Kitchen and Bathroom Design Debut for 2009

2009-05-21T15:52:00.011-05:00

The Boffi showroom in Beverly Hills debuted their newest line of sleek Kitchen and Bath designs on May 21, 2009 with a savvy cocktail event sponsored by Casa Noble Tequila.

BOFFI L.A. celebrated its opening in June 2002 with a new concept store that was created by Boffi and the world renowned architect Piero Lissoni. It's state of the art experimental design and advanced manufacturing has led Boffi to be one of the most exclusive designs available to date.

Exclusive Casa Noble Tequila Pairing at Cyclone Anaya's in Texas

2009-05-20T18:39:00.000-05:00

The Dallas Voice and TravelLady.com joined Casa Noble Tequila's Founding Partner Jose Hermosillo at Cyclone Anaya’s Mexican Kitchen in Oak Lawn, Texas on May 20, 2009 for an intimate introduction to Casa Noble’s Luxury Tequila line. Guests we greeted with Casa Noble’s signature cocktail, The Nobelita, perfectly blending Casa Noble Crystal with POM Pomegranate Juice and Organic Orange Juice. The Casa Noble Margarita with fresh lime and Grand Marnier was a great way to start the evening and prepare for an exquisite pairing with delectable dishes from the Cyclone Anaya's Mexican Kitchen. The Smooth Citrus flavors of the Casa Noble Crystal teamed up with Shrimp Ceviche to kick the night off right. The 364 day aged Casa Noble Reposado boasted smoky notes with a spicy finish while beautifully matched with Lobster and Crab Enchiladas. To round off the night the 2-year Anejo. The Tres Leches was able to balance the butterscotch tones of the Anejo perfectly. The wonderfully enhanced dining experience was noted by all.

From Left to Right: Arnold Jones with Dallas Voice, Madelyn Miller with TravelLady.com, and Jose Hermosillo, Casa Noble Tequila Founding Partner

Adidas Customize Your Life Party Hosted By Angelino Magazine and Casa Noble Tequila

2009-05-20T16:39:00.003-05:00

Exclusively selected Adidas shoppers were invited to the nationwide Customize Your Life Party on Wednesday May 20th at the Adidas Originals location on Melrose.

Local Artists were in attendance to create custom Originals shoes for lucky guests.

Tres Agaves and BiteClub's Hosts Hottest Mixologist Competition in Sacremento Featuring Casa Noble Tequila

2009-05-18T15:27:00.004-05:00

Monday Night @ Tres Agaves rocked the house with the hottest Tequila and mixology contest in Northern California

With the help of Tres Agaves Mexican Kitchen & Tequila Lounge, BiteClub hosted yet another amazing Service Industry Networking Event -- this time with an interactive twist.

Six of Greater Sacramento's best bartenders competed in a mixology competition using their choice of either Casa Noble or Corralejo Tequila. The twist - everyone in attendance got the opportunity to sample each of the six cocktails and vote for their favorites.
Over 150 people filled Tres Agaves' patio in support of this networking event. 150 people on a Monday night!!! Our six contestants were the rockstars of the evening. Only a 40 vote difference came between the six contestants -- First and Second place varied by only 3 votes.

Contestants had 30 minutes each to prepare batches of their tasting tequila mixes to share with the crowds. Homemade ingredients, infusions, tonics, and syrups were encouraged.
Saan the bartender from Blue Cue created the "Vero T" and hailed the First Place title. (Check out the ingredient list below).
The team at Tres Agaves was amazing to work with and offered up quite a spread along with offering each BiteClub member a bottle of Tres Agaves nectar to take home. If you missed the event, make sure to visit Tres Agaves for their next happy hour to enjoy their Tres Agaves Margaritas, discounted beers, and their amazing taco stand.
Another twist to BiteClub's events was the addition of an educational component. A tasting station featuring full lines of both Casa Noble and Corralejo Tequila. Educators presented details on the maturity of each tequila, how they extract their sweet nectar, and the differences between Blanco, Anejo, and Reposado.
What were the Sacramento's Hottest Mixologists able to come up with?

Sann's Vero T cocktail featured on BiteClub's Daily Drink application - as seen on FaceBook, Myspace, & Friendster.
Chris Tucker from The L Wine Lounge & Urban Kitchen "La Fresa"
2 oz Casa Noble Crystal tequila1 oz Strawberry Shrub1/2 Fresh Lime juiceAncho Chile and Fleur de Sel rim

Eric's El Facilito cocktail featured on BiteClub's Daily Drink application - as seen on FaceBook, Myspace, & Friendster.
Matticus Fry from Plan B Restaurant "Dreams of Eden"
Casa Noble CrystalSt. Germain Elderflower liqueurHabiscus teaHabiscus infused coconut water

Mattic Fry's Dreams Of Eden cocktail featured on BiteClub's Daily Drink application - as seen on FaceBook, Myspace, & Friendster.
To View the Entire Event Coverage Visit:

http://www.biteclub.com/bc/index.cfm/profiles/tresagaves/blog/monday-night-tres-agaves-rocked-the-house-with-the-hottest-tequila-and-mixology-contest/

HOPE Poker Tournament at Fred Segal Sponsored by Casa Noble

2009-05-12T21:09:00.015-05:00

Meridian Spring Garden Benefit Sponsored by Casa Noble Tequila

2009-05-07T17:46:00.002-05:00

The Third Annual Meridian Spring Benefit, An Evening in Yucatan, was hosted by The Meridian International Center and Sponsored By Casa Noble Luxury Tequila on Thursday May 7th, 2009 in Washington, D.C.

Ambassador James R. Jones, U.S. Ambassador to Mexico (1993-1997) was honored for his long-time service as Meridian International Center's Chairman of the Board of Trustees.

The exclusive guest list enjoyed the cuisine of one of Yucatan's most renowned chefs, Beatriz Peralta, and was entertained with a live band brought directly in from Yucatan.

The Meridian International Center is a non-partisan, non profit, organization based in Washington, D.C. that builds sustainable partnerships between America and the world by engaging the public and private sectors through leadership exchanges, idea exchanged, cultural diplomacy, and virtual connections.

Casa Noble's Jose Hermosillo and Otto Hoernig with Ambassador James R. Jones in the middle

Casa Noble's Jose Hermosillo and Otto Hoernig with Current Mexican Ambassador to the U.S. Auturo Sarukhan in the middle

Casa Noble Featured in Tasting Panel May 2009 Issue

2009-05-06T18:42:00.006-05:00

Celebrating Cinco De Mayo with Casa Noble!

2009-05-05T18:55:00.005-05:00

Casa Noble Tequila was featured in multiple media venues accross the nation in efforts to raise the sipping bar in Cinco De Mayo celebrations everywhere.

Casa Noble was featured on NBC's Today Show. To view the clip, click here:
http://today.msnbc.msn.com/id/26184891/vp/30577912#30577912

Casa Noble also featured on KCRA Morning Show. To view the clip, click here:
http://www.youtube.com/watch?v=Zci1loB7ZPQ

Want to know what celebrations are taking place in your area? Check out Casa Noble on When.com:
http://blog.when.com/2009/04/30/cinco-de-mayo-fiestas-around-the-country/

The LA Food Examiner Features Casa Noble : http://www.examiner.com/x-1537-LA-Food-Examiner~y2009m4d30-Cinco-de-Mayo-tequila-tasting-party

AOL Digital City “Drink World” Gives the Top 5 Reasons to Drink: http://www.digitalcity.com/2009/05/01/cinco-de-mayo-drink-o-may-09/ (Casa Noble Añejo listed on second page)

AOL Digital City Shows You How To Throw a Great Office Party with Casa Noble: http://www.digitalcity.com/2009/05/01/planning-a-cinco-de-mayo-office-party-with-post-its/

Rare Daily Los Angeles Featured a Cinco De Mayo Agenda- Check out where you can get Casa Noble Tonight!
http://la.raredaily.com/homefeature/cinco_de_mayo_guide_2009/

Ideal Bite Presents the Bitter Margarita for all Organic Lovers alike, Try it out! http://www.idealbite.com/tiplibrary/archives/tequila-mockingbird

Casa Noble Supports Edgewood Center for Children

2009-05-05T12:17:00.001-05:00

The 43rd Annual Edgewood Fair was a huge success. Guests celebrated and shopped “Around the World” at the lavish two-day fundraiser benefiting Edgewood Center for Children and Families. The preview party featured a VIP reception with music by DJ Kelley B, gourmet food, full service bars, specialty cocktails from celebrity mixologists, Casa Noble Tequila tastings, an outdoor cigar bar, amazing auctions, and unique shopping. One of the most popular silent auction items was the Casa Noble VIP tequila tasting party to be held at a gorgeous Pacific Heights home catered by an exquisite chef from Tante Marie cooking school for 30 to 50 guests. The following day, guests attended a sold out luncheon with guest speaker Kelly Corrigan, author of The Middle Place, followed by shopping with one-of-a-kind boutiques from around the country. The reading was in honor of all the mothers in the room. The two day event brought in a tremendous amount of support and funding for the nonprofit and continues to exceed guest’s expectations year after year.

Casa Noble Trucks Roll Out

2009-05-01T14:06:00.004-05:00

As of May 2009 Casa Noble Trucks Have Rolled Out Distributing Our Premium Tequila All Over Boasting the New Bottle Decanter

DC Scores Soccer Ball Sponsored by Casa Noble

2009-04-30T17:19:00.003-05:00

On April 30, 2009 Casa Noble Tequila sponsored the DC Scores Soccer Ball Fundraising Event in Washington, D.C. to promote prevention of Childhood Obesity and Illiteracy.
DC SCORES is a nonprofit organization whose mission is to empower students in urban communities using soccer, writing, creative expression, and service-learning. With teamwork as the unifying value, DC SCORES inspires youth to lead healthy lifestyles, be engaged students, and become agents of change in their communities.

Bloomingdale's Spring Glam Private Shopping Event

2009-04-23T18:39:00.003-05:00

Casa Noble Tequila sponsored The Spring Glam Event: The Guide To The Season's Top Essentials, at Bloomingdale's in Century City on Thursday, April 23rd.

The exclusive social group BuzzGirls was in attendence for the night of Casa Noble cocktails and designer labels which was led by, Angelino Magazine's Deputy Editor, Jade Chang to identify the season's hottest picks.

Supper Club Dinner Party at Luau

2009-04-22T20:02:00.003-05:00

The Supper Club was founded as an exclusive private members club that travels from venue to venue organizing exceptional events in the hottest, most exclusive resturants in the Los Angeles Area. The Supper Club mission is to bring together the most interesting and talented people in unique places for parties that create and promote the most inticing networking options available.

SLS Hotel Spa Ciel Opening with Casa Noble

2009-04-22T14:15:00.009-05:00

Casa Noble sponsored an enchanted evening celebrating the opening of Ciel- Spa at SLS, the essence of serenity and delightful discovery, on Wednesday, April 22, 2009.
The trendy new SLS Hotel welcomed an exclusive guestlist to sip, savour, mix and mingle between the Altitude rooftop pool deck and the 2nd floor Ciel, where guests enjoyed "Spa Tapas" (mini treatments) and snacks by the highly acclaimed chef Jose Andres.