GQ MAGAZINE Editors Pick Casa Noble Anejo

Casa Noble - This family-owned distillery has been producing tequila since 1776, making it the second-oldest in Mexico (behind Jose Cuervo, believe it or not). Made from handpicked agave that's slow-cooked in stone ovens before being triple-distilled, this añejo spends five years in French white-oak barrels. That adds a distinctive character to the quaff, but it maintains the agave presence purists love. As a side note, don't throw away the bottle in a tequila-fueled daze. The accents painted on the black porcelain are real gold.

Robert says, "Use the finest tequila you can find — Casa Noble Añejo Tequila!"

Watch Film producer, Robert Rodriguez's 10 Minute Cooking School on YouTube.

Casa Noble Sponsors Ferrari F430 Challenge

Ferrari will be returning to Fontana's California Speedway after two years on the weekend of August 10-12. Open to the public, the race weekend will include Ferrari 430 Challenge and Shell Historic vintage racing events. Now in its 14th racing season in the North America, the Ferrari Challenge Series (utilizing race-prepared 430 Challenge vehicles) offers Ferrari owners who are not professional racers the opportunity to compete against other Ferrari owners in a highly competitive racing series at world-class venues throughout the U.S. and Canada, and is regarded as the longest-running series of its type in North America.

"For more than 60 years Ferrari has been synonymous with the very same passion that our owners, drivers and fans experience as they watch all levels of Ferrari competition worldwide. We are proud to continue showcasing this tradition," said Maurizio Parlato, president and CEO of Ferrari North America, Inc. The Ferrari Challenge 2007 season extends through a total of 7 races, including two within Canada (the Circuit Gilles Villeneuve, coinciding with Montreal's annual Formula One race, June 8-10th; and Mont Tremblant, Quebec, June 15-17, at the home track of Ferrari's North American driving school), as well as the season's World Finals, held October 25-28 in Italy.

The Ferrari Challenge is one of the numerous "exclusive" experiences that Ferrari offers its customers -- and whether owners are actually racing in the series, dining in the luxurious VIP hospitality tents, participating in weekend driving clinics or socializing with those that share their enthusiasm for Ferrari, the weekend festivals provide a unique atmosphere and incomparable experience. General public can enjoy the races, peruse the paddock areas, and enjoy the overall Ferrari-festival type of atmosphere.

The Challenge Series is one of the many assets Ferrari provides exclusively for its owners, and together with experiences such as the annual Ferrari Rally (www.ferrarirally.com), and Ferrari's North American Driving School in Mont Tremblant, Quebec (www.experienceferrari.com), the company continues to provide environments where owners can enjoy their cars in the manner for which they were intended - with top performance and through unique opportunities and venues.

Casa Noble Tequila Receives a Perfect Score at the 2007 San Francisco World Spirit Competition.

Beverly Hills, CA. - April 2007 - Casa Noble, producers of boutique tequilas, established once more among the world's finest tequila distilleries winning the Double Gold Medal at The San Francisco World Spirits Competition. “The judging was held on March 18th and 19th at the Mandarin Oriental Hotel in San Francisco. There were over 700 spirits entered from 51 countries making the largest spirit competition in America.”

Casa Noble Añejo Tequila received Double Gold, the highest medal awarded by the competition and one reserved for those spirits that received a unanimous vote for a Gold Award by all judges rating the spirit. The San Francisco World Spirit competition is “Founded in 2000 by Anthony Dias Blue, the Wine and Spirit Editor of Bon Appetite Magazine and Carol Seibert, the Managing Director of the San Francisco International Wine Competition. ”Among the prestigious panel of judges there were some of the most respected names in the industry, F. Paul Pacult, Robert Plotkin, David Wandrich, Julio Bermejo, Tony Abou-Ganim, just to name a few.

Casa Noble once again gets outstanding recognition for its dedication to producing the best tequila in the world.

CASA NOBLE TEQUILA SPONSORS “THE AMERICA’S CUP OF POLO”

BEVERLY HILLS, CA – While the official polo teams of the United States and England battle it out for the first-ever “America’s Cup of Polo,”
founding sponsor Casa Noble will present its ultra premium tequilas including
Casa Noble Añejo, winner of a double gold medal at the 2007 San Francisco Spirits Competition, in support of the event’s beneficiary - Journey for the Cure.

“The America’s Cup of Polo,” created by United States Polo Association (USPA) to commemorate the 400th anniversary of the settlement at Jamestown, will be held on May 12, 2007, inside historic Morven Park in Leesburg, Virginia, just outside Washington D.C. Casa Noble joins a collection of elite brands including Cartier, Merrill Lynch, The Ritz Carlton and ESPN as founding sponsors of this historic sporting event which benefits Journey for the Cure, a non-profit foundation dedicated to the National Multiple Sclerosis and The Leukemia and Lymphoma Societies.

The event is being spearheaded by “The America's Cup of Polo” Chairman Tareq Salahi, an avid polo competitor and vintner, and top-ranked international polo professional, Charles Muldoon who is a survivor of Hodgkins Lymphoma.

Salahi sees the event as an opportunity to unite and rally around the American ideals of freedom and democracy. "These ideals are what fundamentally makes America so strong. With this event, we are bringing people together to celebrate the community, in Virginia, across the country and abroad," says Salahi. Towards that end, world leaders including President George W. Bush, His Majesty King Abdullah and Her Majesty Queen Rania of Jordan, and other high profile Heads of State have been invited to participate as part of the event's greater mission.

Casa Noble Tequila Dinner will be held at the Exclusive Las Vegas House of Blues Foundation Room.

A new and exciting experience every tequila aficionado simply cannot miss, Casa Noble presents its exceptional tequilas at the Foundation Room Las Vegas for those willing to learn the wonders of this delicious spirit.

Las Vegas NV – March 7th, 2007 - Jose "Pepe" Hermosillo & David Ravandi, owners of Casa Noble and renowned tequileros will share their knowledge, and guide you through the fine details of premium tequila tasting. Recently voted "Outstanding Tequila of the Decade", Casa Noble's triple distilled wonders have become standard reference point for all tequila aficionados.

At 6:30pm ‘meet and greet’ cocktail and appetizer reception with Jose Hermosillo and David Ravandi, then followed at 7:15 pm with a family-style, 3-course, sit down dinner. Each course will be paired with a special Casa Noble tequila and a narrative presented by Hermosillo and Ravandi. The Foundation Room then closes the extraordinary evening with a complimentary gift bag for you! RSVP required. $175 per person.

About Foundation Room

“The Foundation Room is a secluded club with unparalleled elegant space for professional and personal entertaining.” ”The Las Vegas Foundation Room, located high a top Mandalay Bay, provides a breath-taking view of the Las Vegas Strip. Members experience private access to our fine dining restaurant, exotic lounge, four secluded rooms, and banquet space. The room reveals a higher state of living in an electric atmosphere.”