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Casa Noble Featured in Jan 2010 Men's Journal Magazine

Casa Noble is Featured in Men's Journal's "Stocking Up" a How-To Guide for Stocking the Perfect Home Bar.

Casa Noble Launched Sleek New Ad- Campaign For 2010

The Sleek New Casa Noble Ad Campaign for 2010 has hit newsstands nationwide and is currently available to view in the December 2009 issue of the following luxury lifestyle magazines.

Casa Noble Sponsors LA OPERA's The Barber of Seville

Casa Noble Tequila Supports IMC

Casa Noble showed its support for one of the worlds largest global humanitarian relief organizations, the International Medical Corps, by sponsoring the private cocktail party held at the Beverly Hills home of Hollywood writer Aaron Sorkin on Thursday, November 5th, 2009. Museum of Contemporary Art (MOCA), celebrities, photographers, artists, fashion industry leaders and cultural players in Los Angeles all joined in celebrating the VIP premiere of Photography Book marking the 25th Anniversary of International Medical Corps.

The award winning images in the 300 page book were selected by curators from MOCA, LACMA, and The Ghetty, and the noted collectors including Mario Testino, Richard Gere, and Angelica Huston. The book was written and edited by Stacy Twilley, with a forward by Christiane Amanpour, CNN Chief International Correspondent. It is is remarkable visual journey across 21 countries from Afghanistan and Iraq, to Somalia and Rwanda, tracing the paths from war, genocide, conflict, and devastation, to compassion, healing, resilience, and hope. All proceeds from sales are being donated directly to IMC.

Exclusive Casa Noble Single Barrel Reposado now available at Cyclone Anaya

One of Texas' most authentic and highly acclaimed Mexican Restaurants, Cyclone Anaya, held a lavish two day event in celebration of the arrival of the Casa Noble Single Barrel Reposado Tequila to all seven Cyclone Anaya locations. Cyclone owner Ricardo Valencia joined Casa Noble's Jose Hermosillo in signing the custom branded white oak barrel, the very barrel the tequila was aged in, as a gift for its purchase. Anyone interested in sampling one of a kind combination is welcome to take part in the month long promotion showcasing the single barrel at all Cyclone locations.

Casa Noble Supports Love Unites- Shepard Fairey Equality Project

Casa Noble Supports 2009 Go Green! Go Organic! 23rd Annual Great Chefs of Los Angeles Organic Celebration

Casa Noble hosts “Con Aire Flamenco” tablao night at Gardet Hotel Guadalajara

Boutique hospitality in Mexico is on the rise. One of the latest examples of this is Gardet Residence Hotel, featuring superb personalized accomodations right at the heart of Guadalajara´s “Pink Zone” where the best and newest restaurants and entertainment options have relocated. Its award-winning Arrayán Restaurant features organic, artisanal “slow/raw food” options that are unique in this western Mexican city, including organic wines and now, Casa Noble Organic Tequila.

The night of October 15th, a select group of guests witnessed an impressive evening of passionate flamenco dancing, “canto hondo” and ravishing guitar play, featuring such international stars as cantaor Leo Triviño fom Madrid, guitarists Daniel Pimentel and Gaizka Baena, percussionist José Llorach, and the impressively talented mexican Bailaora Karen Lugo, the star of the night.A feast of succulent 100% organic “tapas” paired with organic wines followed after the show, and Casa Noble was a proud sponsor of this memorable night, providing a unique organic tequila experience for the guests, guided by David Yan Gonzalez of Casa Noble. Several personalized tastings were conducted, with cantaor Leo Triviño declaring Casa Noble Crystal “the best tequila of ANY kind I have ever tasted in my life”.

Casa Noble Sponsors The Brian Wilson Book Signing at Taschen Beverly Hills

The American Music Legend Brian Wilson personalized limited edition copies of That Lucky Old Sun, a collaboration with British pop visionary Peter Blake, on Thursday, October 8th 2009 at Taschen in Beverly Hills where Casa Noble Tequila was eager to support.

Brian Wilson Holding That Lucky Old Sun

Brian Wilson Signing Pet Sound

Brett Ratner Supporting Brian Wilson Launching

Nick Egan, Ronah Elliot, John Taylor, and Catherine Roylance

Casa Noble Tequila Signs Lunds and Byerly's Family Owned Grocery Stores

Lunds & Byerly's Minneapolis based family owned grocer is now carrying Casa Noble Tequila in it's convenient 27 locations across the Midwest.

Casa Noble Sponsors Beverly Hills Launching of Christopher Guy

Casa Noble Featured in Robb Report 2009 Host's Guide

Casa Noble Tequila Sponsors The LAOPERA

Opera aficionados gathered to cure their ails at Remedy Lounge/Provecho... serving up "The Elixir of Love," an invigorating potion featuring Casa Noble Tequila and POM Wonderful!
Specialty drinks from Remedy Lounge's mixologist were featured along with
tray-passed hors d'oeuvres and delectable desserts
The music, mingling, and ambiance contributed to an experience to remember.

Casa Noble Awarded Distillery of the Month by Tres Agaves

Tres Agaves Celebrated Casa Noble on the September 17th Distillery Dinner in San Francisco. Flamenco dancers paraded for not only Casa Noble’s Founding Partner Jose Hermosillo but to congratulate Tres Agaves Owner, Barry Augus’s, day of birth. Tres Agaves partners Eric Rubin and Dave Stanton were present as beverage director Ashley Miller saluted the table in honor of Casa Noble’s achievement for distillery of the month. An intimate tasting kicked off the joyous night, followed with traditional Jaliscan dishes made with only the freshest ingredients to pair with one of the world’s finest tequilas.

Tres Agaves also celebrated Mexican Independence Day with Casa Noble by toasting to the unveiling of the mural by Francisco Franco, showcased at the Roseville Tres Agaves Restaurant, featuring the birthplace of Casa Noble Tequila.

Casa Noble Supports Project:Involve

Project:Involve is Film Independent's signature diversity program, dedicated to increasing cultural diversity in the film industry by cultivating the careers of under-represented filmmakers. The program, which runs from October through June, selects filmmakers from culturally diverse backgrounds and filmmaking tracks. The Fellows are paired one-on-one with a mentor from the film industry. In addition to the mentorship, the Fellows also attend filmmaking workshops, community screenings, and receive career development assistance.
During the nine-month program, the Fellows were assigned a 3-minute short film project. They work in pairs to develop and shoot a short film that incorporates the concept of diversity in our every day life.

Special guest Cuba Gooding Jr. led an inspirational speech at the lavish winner's announcement celebration at the "W" Hotel on September 10th 2009 sponsored by Casa Noble Tequila. Various industry celebrities (listed below) hosted the event in an effort to show thier support as well as Don Cheadle (Ocean's 11) and Shohreh Aghdashloo (X-Men) shown below.

Casa Noble Celebrates Mexican Independence Day at Tres Agaves

Casa Noble Featured in Tasting Panel September 2009

Casa Noble Sponsors Exclusive Cocktail Party with Top Los Angeles Concierges

Rock and Republic's newest location in Beverly Hills hosted an evening of cocktails and rock couture for the top concierges in the Los Angeles area on August 17th 2009. 25 of the most influential concierges gathered in their quest to stay in the know regarding the hottest amenities the Los Angeles area has to offer to their most exclusive five star hotel guests. Casa Noble made the top of the list while providing an intimate tasting of luxury tequila.

Casa Noble Featured in Celebrated Living

The Ulitmate At-Home Bar features Casa Noble Tequila in the Fall 2009 Issue of Celebrated Living. The Luxury Magazine is Exclusively available to the Premium Class of American Airlines.

The Casa Noble Single Barrel Experience

Casa Noble Tequila debuted the exclusive Single Barrel Line to the public on September 1st, 2009. Being the ultimate in luxury, the single barrel allows for a sipping experience unlike any other tequila in the world. Each barrel produces a completely unique array of subtle notes that is limited to one of the 60 cases in the world. Select individuals, including Cyclone Anaya's Ricardo (Rico) Valencia, was invited to the soothing grounds of Casa Noble's hacienda in Jalisco, Mexico for an experience of a lifetime.
Cyclone Anaya's World Class Mexican Kitchen has been bringing larger than life flavor to millions of Texans since 1966 with various handmade gourmet dishes prepared from scratch from only the finest ingredients. Rico brought along a few of Cyclone's top representatives to embark on the warm and tranquil tour of the hacienda and distillery, for an intimate view of how the greatest luxury tequila is created, in celebration of the single barrel release for September 2009. The journey began in Casa Noble's certified organic agave fields, where the team, led by Casa Noble's David Yan, divulged the intricacies of organic agave growing. The fields were followed by a detailed tour of production facilities, where the eager eyes witnessed the magic of cooking, fermenting, and distilling Casa Noble tequilas.
Dining over a few delicious margaritas, David led a conversation deep into single-barrel territory. 10 single barrel reposado samples were ready for the selection challenge. One by one, the detailed annotations from the group were taken into account and they had meticulously discovered two exceptional gems. There was a strong feeling of achievement in the air as the purchase selection was taken without hesitation.
The evening concluded with celebration at the high energy Legado Bar immediately following the barrel selection. An enticing dinner was held at La Tequila topping the experience off on an expectationally high note.

Casa Noble Featured in Coco Eco Magazine August 2009

To check it out on-line go to page 88 at http://www.cocoecomag.com/

Casa Noble Tequila is Featured in Wine and Spirits Magazine for August 2009

GrandLuxe Registry Features Casa Noble Tequila Sponship of Championship Polo Cup

Jose Hermosillo with GrandLluxe Polo Championship Winner presenting Casa Noble Anejo prize.

On June 20th, at the Las Colinas Polo Club, the GrandLuxe Polo Cup battled out a suspenseful championship match. The evening was complete with a grand pianist, delicious molasses covered steak kabobs, and a VIP Hospitality Tent for Casa Noble Tequila Tasting. Half time was a memorable sight! Staying true to tradition, the field was flooded for the champagne divot stomp sharing the field with various luxury cars from Maserati and Bentley. The glorious championship trophy was vigorously earned in sudden death overtime, in addition to the unique trophy the winner was presented a bottle of limited edition 5 year Casa Noble Anejo by Founding Partner Jose Hermosillo.

Casa Noble Sponsor' Chef's Night Out

Angeleno Magazine's 7th Annual Restaurant Awards "Chef's Night Out" benefiting Children's Institute, Inc. was celebrated at The Fairmont Miramar Hotel and Bungalows in Santa Monica on Sunday July 26th 2009. The exclusive night of Casa Noble cocktails and specialty prepared hors d'oeuvres, created by the greatest skilled and most influential chefs in Southern California, was hosted by James Beard Award Winning Editors Brad A. Johnson, of Angeleno Magazine, and Anthony Dias Blue, of The Tasting Panel Magazine. Twelve of the most delectable restaurants participated on site showing off their skills for the 55 exclusive hospitality and culinary VIP guests.

Casa Noble Featured on Ideal Bite for National Tequila Day

Today's San Francisco Tip
ShareThis
Whip It Up: National Tequila Day
Dressed Tequil(a) Submitted by hsnavely on Fri, 07/24/2009 - 12:01am.
San Francisco

The Bite:
Looking for a winning ensemble? Put together something fabulous for National Tequila Day today with Casa Noble tequila. SF's Fifth Floor mixologist John Griffin blends seasonal ingredients with Mexico's finest - triple-distilled, 100% blue agave, organic CN Crystal tequila, resulting in a stellar Bay Area cocktail that's especially fashionable.

Tequila MockingbirdOne

drinkIngredients:(local and organic whenever possible)

1 1/2 oz Casa Noble Organic Crystal Tequila

1/2 oz celery juice

1/2 oz lime juice

1/2 oz simple syrup

2 dashes orange bittersCayenne pepperCelery salt (enough to salt the rim)

Directions:Combine celery juice, lime juice, simple syrup, and orange bitter.

Shake with ice and strain into a chilled cocktail glass.

Garnish with cayenne pepper and a celery salt rim, and serve.

Wanna Try:
Casa Noble Tequila, available at BevMo, 3445 Geary Blvd. (415-933-8494). Casa Noble Crystal, $40/750 milliliters. Fifth Floor, 12 Fourth St. (415-348-1555). BevMo - Map ItFifth Floor Restaurant - Map It

http://www.idealbite.com/san-francisco/today

Casa Noble on CampusCircle.Com

National Tequila Day

From July 23 – July 26, Casa Noble Tequila has partnered with the newly opened Mexico y Barra Restaurante in West Hollywood to celebrate National Tequila Day (Friday, July 24). In honor of the holiday, the restaurant will serve a special Casa Noble-themed tequila dinner menu and signature cocktail (created by Owners Larry and Melisa Nicola). More Information >>

When: Thursday, July 23, 2009-Sunday, July 26, 2009.
Time: Check website for times
Price: Check website for prices
Venue: Mexico y Barra Restaurante8512 Santa Monica Blvd.Los Angeles, CA 90046(310) 289-0088

http://www.campuscircle.com/calendar/calendar_event.cfm?ceid=1528

Casa Noble Supports Meals on Wheels

Casa Noble Tequila and BMW/MINI of San Francisco teamed up to host the 22nd Annual Star Chefs & Vintners Gala. Supporters of Meals on Wheels gather donations and raffled off a new MINI Cooper to raise a total of $1.1 Million to ensure seniors in need would continue to be comforted with warm plates of food delivered right to their homes. For coverage of this event, check out the August issue of San Francisco Magazine.

Casa Noble on LA Times.Com

What to do in Food
July 22, 2009

FRIDAY-National tequila day Mexico Restaurante y Barra is teaming up with Casa Noble Tequila to present a spicy three-course fiesta dinner featuring a special margarita and dishes made with tequila, including watermelon and verdolaga salad with cotija-tequila vinaigrette; shrimp sautéed in tequila and a tequila ice cream sundae. The menu is available through the weekend. Mexico Restaurante y Barra, 8512 Santa Monica Blvd., West Hollywood. Food, $25. Margarita, $12 after 7 p.m., $5 during happy hour. (310) 289-0088. http://www.gogomexico.com/.

http://www.latimes.com/features/food/la-fo-datebook22-2009jul22,0,4591050.story

Casa Noble Featured on 944.Com Events Blog

Tequila Baby!
This Friday, July 24, is National Tequila Day (obviously), and thanks to Casa Noble Tequila you can take advantage of this holiday for four whole days. The 100% USDA-certified organic, triple distilled spirit has partnered with West Hollywood's new dinner spot, Mexico y Barra Restaurante to present the Casa Noble Fiesta Dinner. Three Casa Noble-themed courses ($25) along with signature "Guavalove" Margaritas ($5 during happy hour from 5-7 PM/$12 after 7 PM)
Dinner Menu:

Cena
Primera Coursa
Watermelon and Verdolaga Salad with Cotija Tequila Vinaigrette (made with Casa Noble 100% Organic Crystal Tequila)

Segundo Course
Carmarones Casa Noble, sautéed with Casa Noble 100% Organic Reposado Tequila and Chiles Guillio
Con frijole Oaxaca y corn and nopales

Postres
Mexican Chocolate and Tequila Ice Cream Sundae with Cajeta, made with Casa Noble 100% Organic Añejo Tequila

$25 - 3 Course Dinner, plus Tax and Service (Food Only)
Check it out: Mexico y Barra Restaurante, 8512 Santa Monica Blvd., West Hollywood 310.289.0088 www.gogomexico.com

http://www.944.com/articles/tequila-baby/

Casa Noble Featured on TequilaGringo.Com

Casa Noble Single Barrel Anejo

Gringo Rating: 10
Price: $120
Review: One of the great tequilas
TequilaGringo.com: Let's just start with, "wow". We were already huge huge fans of the five year, so we came into this with high hopes. The bottle is a very similar design to the 5 year, but with silver accents where on the 5 year there's gold. Each bottle is also numbered and signed in a classy way. We found that it had a familiar nose, similar to the 5 year. Taste followed with delicious caramel, perhaps just a bit stronger than the 5 year we'd grown accustomed to (though that of course could simply be the barrel our tequila came from). The finish, amazingly smooth. This tequila won the double gold at the 2009 SF Spirit Awards, and with good reason. Treat yourself to a little something special a
Awards: 2009 SF Spirit Awards Double Gold
Official Site: http://www.casanoble.com/singlebarrel.html

http://www.tequilagringo.com/

City Search LA Tweats About Casa Noble

OLE! Nat'l TEQUILA Day is Friday! Never 2 early 2 map out your POA. Start at MEXICO w/ Casa Noble's "Guava Love" marg! http://bit.ly/48p0Zb

http://twitter.com/CitysearchLA/status/2765396610

Casa Noble on EaterLA.Com

EaterWire: Brains Back in Style, Tequila Day at MexicoMonday, July 20, 2009, by Kat Odell

WEHO— Friday marks national tequila day and to celebrate Mexico Restaurante Y Barra will offer a special tequila-themed dinner from Thursday to Sunday. For $25 get a three-course Mexican dinner where each dish incorporates in a different Casa Noble tequila.

http://la.eater.com/archives/2009/07/20/eaterwire_brains_back_in_style_tequila_day_at_mexico.php

Casa Noble on D Magazine's Side Dish

What I’m Drinking Now: Tequila
Posted on July 19th, 2009 8:01pm by Hayley Hamilton Filed under Wine & Spirits, cocktails

Friday, July 24th, is National Tequila Day….yes, tequila has its own day….and to honor this occasion I have been drinking a lot of tequila! So, why does tequila earn the right to have its own day? I had a conversation recently over a tequila pairing dinner with Jose Hermosillo of Casa Noble Tequila to learn why tequila has the right to it’s own national day.
For Casa Noble, a tequila producer since 1776, it is a passion for growing 100% USDA certified Organic Blue Agave plants, that is hand picked, slowly cooked for 38 hours in stone ovens. Only the agave heart and core are used in their tequila, which is then triple distilled for the cleanest flavor. This is classic tequila production with traditional methods that have been in place for over 200 years. Casa Noble then ages their Reposado and Anejo in 100% new French oak barrels, imparting the flavor profiles often found in wine like vanilla, chocolate and spice.

Similar to Casa Noble in their dedication to quality, Patrón focuses on tradition in their production of tequila from 100 percent Weber Blue agave grown in the highlands of Jalisco, Mexico. From harvest to bottle production includes the careful precision, inspection and care that is done by hand.
Award winning Herredura has been producing handcrafted tequila since 1870. Tradition, heart and soul go into every bottle of Herredura, which maintains the same producing style used by the founders of this smooth spirit.
With abundant tequila options to choose from, try these signature cocktails on Friday as you toast this day honoring this celebrated spirit.

Casa Noble Nobelita:CasaNoble’s signature cocktail, made with Casa Noble Crystal, Organic Orange Juice, and Pom Pomegranate Juice, served on the rocks.
The Fish in Dallas created their signature Casa Noble:Casa Noble Crystal Tequila, Lychee, Strawberries, and muddled with a splash of Mango Liquor and served on the rocks.

Paloma:2 oz Casa Noble Tequila Reposado, Fresh Grapefruit Juice, 1/2 oz Fresh Lime Juice, splash of Fresca sodaPour ingredients over ice
Or, if you are in the mood for a simpler flavor, try the Casa Noble Anejo straight up. This tequila is aged 2 full years in new French oak, imparting vanilla, chocolate, butterscotch and sweet spice in this sipping tequila. As Jose suggested, great tequila should be served at room temperature to fully enjoy the flavors.

http://sidedish.dmagazine.com/2009/07/19/what-im-drinking-now-tequila/

Exclusive Casa Noble Tequila Tasting in Dallas Covered on Observer.com

Tequila and Sushi, Together At Last
By Patrick Michels in Conspicuous Consumption
Friday, Jul. 17 2009 @ 5:10PM

Hoping to prove his is a kinder, gentler brand of the Mexican ass-kicking liquor, Casa Noble Tequila's Jose Hermosillo invited local media to be his guests guinea pigs Thursday night for a pairing of his tequila with courses from chef Ve Le at The Fish in the West Village.
The suggestion here was that good tequila is subtle and smooth enough to drink alongside all kinds of food--Hermosillo recently hosted a tequila-and-cheese happening in Los Angeles--and that when you've got a good bottle of tequila, you can sip your way through a few rounds without turning into a Tracy Byrd anti-hero destined for a hangover.
I've been no stranger to pairing booze with sushi, but those nights involving tequila had a way of ending with Jackass-style contests taking pulls of wasabi straight from the tube.
With a menu of a much higher pedigree, then, how far under the table did we slip this time? And did raw fish even stand a chance against the drink's George Foreman-grade potency?

Hermosillo gives the blanco a whiff.Hermosillo began by describing the tequila-making process at his family business, which started in 1776. Perhaps sensing he was talking to a native Californian, he pointed out the Casa Noble is one of just three organic tequilas (the brand is USDA certified) and is working toward a green certification in Mexico as well, limiting its environmental impact at its production facilities.


A glass each of the brand's blanco, reposado and añejo sat on the table in The Fish's private wine tasting room, and one by one, Chef Le's courses came out, each meant to accompany a particular tequila.
In what seemed to me like a bit of a copout, though, only the first course, which paired with the blanco, had an element of sushi to it: a few pieces of snapper alongside a Fuji apple salad.
A seared scallop quivered next to an arrugula salad with goat cheese and cranberries for the second course, which went with the reposado. (Casa Noble ages theirs for 364 days in French red oak barrels.)
By the time the third course rolled around, the whole tequila/sushi novelty act was finished. Our waiter brought out plates of sliced duck breast surrounded by apple puree and bing cherries, which went along with the last tequila, the darker añejo which is aged two years.
To finish off the evening, The Fish's chocolate cake came out for a second complement to the añejo, rounding out a wide variety of flavors we had to match against the tequilas. There's no doubt Hermosillo's is mellower and much more interesting than your garden variety shoot-it-and-fall-over tequila, the jury's still out on how nicely they'd play alongside a delicate plate of raw fish.

That's "The Fish," capital T, capital F.

Special for the occasion, The Fish's bartender concocted these tequila cocktails with lychee, mango and muddled strawberries
http://blogs.dallasobserver.com/cityofate/2009/07/tequila_and_sushi_together_at.php

Casa Noble Sponsors Greg Miller Opening at The William Turner Gallery

On June 27th, at the William Turner Gallery, located in the Bergamot Station Arts Center in Santa Monica, Greg Miller unvailed his recent works.
Greg Miler’s work is sexy, thought provoking, and Angeleno inspired art, where unspoken heroes, and the lure of women casually mingle together. Miller offers the excitement of discovery mixed with the unexpected thrill of recovering something long lost. Bold contemporary images and popular themes are intermingled with text and presented in billboard-like simplicity, offering a varied and often surprising look at the timelessness of American historical and cultural events. The merging of pop culture, American Art, and the conceptual art movement of the 60s and 70s provide the content that is found throughout my art, paintings, and films.

Casa Noble Featured on Planet Green.com

Healthy Organic Spirits, Mixers and Cocktails that Prevent Hangovers

Supplement sugary mixers with berries and beets to turn a once diet-sabotaging drink into a healthy cocktail that's better for both your body and the earth.
By Laurel HouseSanta Monica, CA, USA Tue Jul 14 08:00:00 EDT 2009

Cocktails don't have to be such diet killers. You don't have to wake up with a hangover that defeats the day after. Your immune system doesn't have to be completely depleted after a dozy. You don't have to wake up feeling listless and moody in the morning. If you are a smart cocktail consumer you can choose multitasking mixers that make your drinks do double-duty: they'll make you feel good and your body will thank you the next day.

Organic Spirits are Healthier for the Planet
To make your favorite cocktail instantly healthier, first and foremost choose organic spirits. Unless of course you enjoy sucking down chemicals. Don't forget that your favorite vodka, gin, tequila, sake, or whiskey started as a seedling. Whatever fed that little sprout became part of its makeup—water, chemical sprays, plant food and all. Sure, those chemicals and fertilizers where sprayed with the intention of "protecting" the crops from invading insects and illness, but they also seeped into the earth; and the circle of contaminated soil, water, and our bloodstream so began. Point? Organic spirits are free from noxious chemicals making them healthier for the planet and for you.
Organic Spirits can help Prevent a Hangover
We get it, when standing at a crowded bar amidst throngs of friends and singles all vying for attention, the earth's health might not be the first thing on your mind. But what about your own? If you were offered a vodka with a shot of chemical mixer would you say with glee "Oh yes, please!" Probably not. What if I told you that by drinking organic spirits you can minimize your hangover? Would that get your attention? Thought so. You see, according to Holistic Nutritionist Jason Deyo, organic spirits are absolutely the way to go in order to better your chances of avoiding a hangover. "Our livers are overburdened as it is with the excess consumption of toxic calories; when we consider the pesticide content of the conventionally grown wheat and corn in this country that we can avoid taking by choosing organic spirits, the choice is clear." Choosing organic spirits also has positive environmental effects like limiting the amount of chemicals that wind up in the groundwater.

Deyo explains that "Our liver is the basic detoxification center for what gets through the intestines. Alcohol irritates the liver by creating excess free radical damage during the detoxification process. If we're going to consume alcohol, especially in any large quantity, we want to try to limit the load of toxins and pesticides we have to process by choosing organic." In other words, alcohol irritates the liver enough. Add chemicals from conventional spirits to the equation and you've got an overworked and overstressed liver (leaving you suffering from a hangover the next day). Organic spirits aren't filled with the liver-taxing chemicals that conventional spirits are filled with. Therefore, you are minimizing the load of toxins and pesticides filtering through your liver. Bottom line: Drink organic spirits, lower your likelihood of having a hangover. I'm sold!
Paul Davis, a pioneer and producer of organic spirits in the United States, agrees "because organic spirits tend to make for a cleaner, smoother taste and, dare I say, less hangover." Apparently a big believer in the organic production of spirits, Davis doesn’t just grow all ingredients on certified organic farms, but his rye is grown only on one farm in Germany that has been biodynamic for the past 10 years. In fact, his organic vodka and Juniper Green are so pure they are unfiltered. This is actually a good thing, according to Davis. "The world has been taught through advertising that filtering is good, but that is not entirely true. They filter because if they did not, their vodka would not be consumable. While it is true that if you filter, the product is stripped of all the congeners and other nasty stuff, all the good qualities and character is also stripped out." After all, you can't take out the bad without taking out some of the good.
Not sure if your alcohol of choice is offered organically? You'd be surprised. Here are a few to try:

Tequila
Casa Noble Tequila produces three 100% organic, ultra-premium, triple-distilled tequilas including Crystal, Reposado, and Anejo, all made from 100% organic Blue Agave. We're talking not only organic, but this stuff will rival and reign over most any other tequila. Yes, it's that tasty.

Soothing Mixers
Image courtesy of Carly Hennigan/istockphoto.
Some herbs are especially adept at strengthening and nourishing the nervous system, helping to put the psyche at ease. More than simply tranquilizing, nervines (plant remedies that calm the nervous system) are able to have a profoundly calming effect on both the body and mind. Roman chamomile, lavender, lemon balm, passion flower, and valerian are all known to have the pacifying effect.

Casa Noble Margarita Lavanda
Equal parts: Casa Noble Organic Crystal TequilaFresh Lime JuiceLavender SyrupGarnish with a sprig of fresh Lavender
For Lavender Syrup:2 cups water2 cups granulated sugar
2 tablespoons fresh or dried lavender blossoms
Bring all ingredients to a boil in a large, stainless steel saucepan. Remove from heat and allow to steep 30 minutes.
Strain, chill and refrigerate, tightly covered.

http://planetgreen.discovery.com/food-health/healthy-organic-cocktails-mixers.html?print=true

Casa Noble Tequila is Featured In Wine Enthusiast Magazine

Casa Noble Tequila was Featured an in extensive 4 page article in the Wine Enthusiast Magazine for the July 2009 Issue.

Casa Noble Sponsors LA FIlm Festival at BOA Steakhouse Opening

David Ravandi and Scarlett Johansson

Photo: John Shearer
On Tuesday, June 16, the Los Angeles Film Festival (LAFF) had its kick-off party at the new 13,000-square-foot BOA Steakhouse at the Luckman Plaza on Sunset Boulevard. There were close to 300 guests in attendance at the event, which was sponsored by Casa Noble tequila. Of course, our favorite guest was Miss Scarlett, seen here with Casa Noble's co-owner/president David Ravandi.
Two of the signature Casa Noble cocktails served throughout the evening at the main bar were The Nobelita (Casa Noble Organic Crystal Tequila, Fresh Pomegranate Juice, and Organic Orange Juice) and the Teqtonic (Casa Noble Organic Crystal Tequila and a splash of Tonic). You can get the recipes and more by visiting http://www.casanoble.com/

Casa Noble Press Tasting at Viceroy in Santa Monica

On Tuesday, June 23rd, Los Angeles' most elite journalists gathered at the very trendy Viceroy Hotel poolside and joined Casa Noble's David Ravandi for an intimate look at the brand to enjoy the exclusive pairings of luxury tequila and gourmet Latin cuisine.

Halibut Ceviche started the night off with the Casa Noble Crystal. Squash Blossom Quesadillas complimented the 364 day aged Casa Noble Reposado. And Lastly, Grilled Skirt Steak with Chimichurri was presented to highlight the divine butterscotch notes to the Casa Noble Añejo)

Casa Noble Tequila Cocktails were served to finish the night out on a deliciously high note. The Mexican Madres (shown above) consist of Casa Noble Organic 364-day-aged Reposado Tequila, Fresh Cranberry Juice, and Organic Orange Juice, and are garnished with a juicy Orange wedge. Other Casa Noble Specialty cocktails served included the Margarita Lavanda which consists of a twist on the traditional margarita featuring Casa Noble Organic Crystal Tequila, Fresh Lime Juice, and housemade Lavender Syrup, garnished with a sprig of fresh Lavender. And lastly, the Palomita is created with Casa Noble Organic two-year-rested Añejo with Fresh Ruby Red Grapefruit Juice, and a dash of Aperol Orange Liqueur, served on the rocks.

The journalists thoroughly enjoyed delving into every delicious detail about Casa Noble Tequila and how it separates itself from all other luxury brands.

Popular Los Angeles D.J., Valida, spun a great upbeat selection to add to the night's incredible ambiance

Casa Noble Sponsors the Los Angeles Film Festival Filmmaker Reception at The "W" Hotel Hosted by Peter Fonda

Peter Fonda enjoying his personal favorite tequila with Casa Noble's David Ravandi

Casa Noble Sponsors the Los Angeles Film Festival Filmmaker Retreat

Los Angeles Film Festival hosted an exclusive Casino Night for all of the Filmmakers arriving for the Film Festival on Tuesday, June 16th at the Luxe Hotel in Brentwood.

Casa Noble Sponsors Key Art Awards 2009

The Hollywood Report's infamous Key Art Awards, honoring the wonderful world of Motion Picture Post Production, was sponsored by Casa Noble Tequila on June 12th 2009 at the Geffen Contemporary at MOCA in Downtown Los Angeles. The 2009 ceremony set a dangerously high standard for next year with it's high tech and savvy atmosphere that blew all of the 1800 guest's expectations out of the water.

Exclusive San Francisco Media Tasting of Casa Noble Tequila Hosted by David Ravandi

Casa Noble's Co-Owner/ President, David Ravandi, hosted an intimate tasting for twelve of San Francisco's most prestigious media outlets. The gathering was held at Fifth Floor Restaurant and Lounge in San Francisco.

The finest gourmet cheese was served to complement each divine difference between the luxury Tequilas.

The Casa Noble Tequila tasting brought out the finest Journalists, Editors, and Radio Personalities the San Francisco area has to offer. The lavish decor of The Fifth Floor Restaurant was a perfect match of the intimate setting.
Casa Noble's David Ravandi personally guided the media representatives through the citrus touch of the Casa Noble Crystal, the smokey floral notes of the 364 day aged Reposado, and the French White Oak butterscotch tint to the 2 year Casa Noble Anejo.

Casa Noble Tequila Editorial Featured in Angelino, CS, Houston, and Riviera Magazine

Casa Noble Tequila is featured in Angeleno, Chicago Social, Houston, and Riviera Magazines in the June 2009 Issues with the following Feature:

Check out the Editorial yourself and pick up the Magazine:

Casa Noble Tequila is Featured on Tasting Panel for June 2009 Issue

The acclaimed industry magazine, Tasting Panel, will be featuring Casa Noble Tequila in the June Issue of 2009.

Casa Noble Sponsors Boffi Kitchen and Bathroom Design Debut for 2009

The Boffi showroom in Beverly Hills debuted their newest line of sleek Kitchen and Bath designs on May 21, 2009 with a savvy cocktail event sponsored by Casa Noble Tequila.

BOFFI L.A. celebrated its opening in June 2002 with a new concept store that was created by Boffi and the world renowned architect Piero Lissoni. It's state of the art experimental design and advanced manufacturing has led Boffi to be one of the most exclusive designs available to date.

Exclusive Casa Noble Tequila Pairing at Cyclone Anaya's in Texas

The Dallas Voice and TravelLady.com joined Casa Noble Tequila's Founding Partner Jose Hermosillo at Cyclone Anaya’s Mexican Kitchen in Oak Lawn, Texas on May 20, 2009 for an intimate introduction to Casa Noble’s Luxury Tequila line. Guests we greeted with Casa Noble’s signature cocktail, The Nobelita, perfectly blending Casa Noble Crystal with POM Pomegranate Juice and Organic Orange Juice. The Casa Noble Margarita with fresh lime and Grand Marnier was a great way to start the evening and prepare for an exquisite pairing with delectable dishes from the Cyclone Anaya's Mexican Kitchen. The Smooth Citrus flavors of the Casa Noble Crystal teamed up with Shrimp Ceviche to kick the night off right. The 364 day aged Casa Noble Reposado boasted smoky notes with a spicy finish while beautifully matched with Lobster and Crab Enchiladas. To round off the night the 2-year Anejo. The Tres Leches was able to balance the butterscotch tones of the Anejo perfectly. The wonderfully enhanced dining experience was noted by all.

From Left to Right: Arnold Jones with Dallas Voice, Madelyn Miller with TravelLady.com, and Jose Hermosillo, Casa Noble Tequila Founding Partner

Adidas Customize Your Life Party Hosted By Angelino Magazine and Casa Noble Tequila

Exclusively selected Adidas shoppers were invited to the nationwide Customize Your Life Party on Wednesday May 20th at the Adidas Originals location on Melrose.

Local Artists were in attendance to create custom Originals shoes for lucky guests.

Tres Agaves and BiteClub's Hosts Hottest Mixologist Competition in Sacremento Featuring Casa Noble Tequila

Monday Night @ Tres Agaves rocked the house with the hottest Tequila and mixology contest in Northern California

With the help of Tres Agaves Mexican Kitchen & Tequila Lounge, BiteClub hosted yet another amazing Service Industry Networking Event -- this time with an interactive twist.

Six of Greater Sacramento's best bartenders competed in a mixology competition using their choice of either Casa Noble or Corralejo Tequila. The twist - everyone in attendance got the opportunity to sample each of the six cocktails and vote for their favorites.
Over 150 people filled Tres Agaves' patio in support of this networking event. 150 people on a Monday night!!! Our six contestants were the rockstars of the evening. Only a 40 vote difference came between the six contestants -- First and Second place varied by only 3 votes.

Contestants had 30 minutes each to prepare batches of their tasting tequila mixes to share with the crowds. Homemade ingredients, infusions, tonics, and syrups were encouraged.
Saan the bartender from Blue Cue created the "Vero T" and hailed the First Place title. (Check out the ingredient list below).
The team at Tres Agaves was amazing to work with and offered up quite a spread along with offering each BiteClub member a bottle of Tres Agaves nectar to take home. If you missed the event, make sure to visit Tres Agaves for their next happy hour to enjoy their Tres Agaves Margaritas, discounted beers, and their amazing taco stand.
Another twist to BiteClub's events was the addition of an educational component. A tasting station featuring full lines of both Casa Noble and Corralejo Tequila. Educators presented details on the maturity of each tequila, how they extract their sweet nectar, and the differences between Blanco, Anejo, and Reposado.
What were the Sacramento's Hottest Mixologists able to come up with?

Sann's Vero T cocktail featured on BiteClub's Daily Drink application - as seen on FaceBook, Myspace, & Friendster.
Chris Tucker from The L Wine Lounge & Urban Kitchen "La Fresa"
2 oz Casa Noble Crystal tequila1 oz Strawberry Shrub1/2 Fresh Lime juiceAncho Chile and Fleur de Sel rim

Eric's El Facilito cocktail featured on BiteClub's Daily Drink application - as seen on FaceBook, Myspace, & Friendster.
Matticus Fry from Plan B Restaurant "Dreams of Eden"
Casa Noble CrystalSt. Germain Elderflower liqueurHabiscus teaHabiscus infused coconut water

Mattic Fry's Dreams Of Eden cocktail featured on BiteClub's Daily Drink application - as seen on FaceBook, Myspace, & Friendster.
To View the Entire Event Coverage Visit:

http://www.biteclub.com/bc/index.cfm/profiles/tresagaves/blog/monday-night-tres-agaves-rocked-the-house-with-the-hottest-tequila-and-mixology-contest/

HOPE Poker Tournament at Fred Segal Sponsored by Casa Noble

Meridian Spring Garden Benefit Sponsored by Casa Noble Tequila

The Third Annual Meridian Spring Benefit, An Evening in Yucatan, was hosted by The Meridian International Center and Sponsored By Casa Noble Luxury Tequila on Thursday May 7th, 2009 in Washington, D.C.

Ambassador James R. Jones, U.S. Ambassador to Mexico (1993-1997) was honored for his long-time service as Meridian International Center's Chairman of the Board of Trustees.

The exclusive guest list enjoyed the cuisine of one of Yucatan's most renowned chefs, Beatriz Peralta, and was entertained with a live band brought directly in from Yucatan.

The Meridian International Center is a non-partisan, non profit, organization based in Washington, D.C. that builds sustainable partnerships between America and the world by engaging the public and private sectors through leadership exchanges, idea exchanged, cultural diplomacy, and virtual connections.

Casa Noble's Jose Hermosillo and Otto Hoernig with Ambassador James R. Jones in the middle

Casa Noble's Jose Hermosillo and Otto Hoernig with Current Mexican Ambassador to the U.S. Auturo Sarukhan in the middle

Casa Noble Featured in Tasting Panel May 2009 Issue

Celebrating Cinco De Mayo with Casa Noble!

Casa Noble Tequila was featured in multiple media venues accross the nation in efforts to raise the sipping bar in Cinco De Mayo celebrations everywhere.

Casa Noble was featured on NBC's Today Show. To view the clip, click here:
http://today.msnbc.msn.com/id/26184891/vp/30577912#30577912

Casa Noble also featured on KCRA Morning Show. To view the clip, click here:
http://www.youtube.com/watch?v=Zci1loB7ZPQ

Want to know what celebrations are taking place in your area? Check out Casa Noble on When.com:
http://blog.when.com/2009/04/30/cinco-de-mayo-fiestas-around-the-country/

The LA Food Examiner Features Casa Noble : http://www.examiner.com/x-1537-LA-Food-Examiner~y2009m4d30-Cinco-de-Mayo-tequila-tasting-party

AOL Digital City “Drink World” Gives the Top 5 Reasons to Drink: http://www.digitalcity.com/2009/05/01/cinco-de-mayo-drink-o-may-09/ (Casa Noble Añejo listed on second page)

AOL Digital City Shows You How To Throw a Great Office Party with Casa Noble: http://www.digitalcity.com/2009/05/01/planning-a-cinco-de-mayo-office-party-with-post-its/

Rare Daily Los Angeles Featured a Cinco De Mayo Agenda- Check out where you can get Casa Noble Tonight!
http://la.raredaily.com/homefeature/cinco_de_mayo_guide_2009/

Ideal Bite Presents the Bitter Margarita for all Organic Lovers alike, Try it out! http://www.idealbite.com/tiplibrary/archives/tequila-mockingbird

Casa Noble Supports Edgewood Center for Children

The 43rd Annual Edgewood Fair was a huge success. Guests celebrated and shopped “Around the World” at the lavish two-day fundraiser benefiting Edgewood Center for Children and Families. The preview party featured a VIP reception with music by DJ Kelley B, gourmet food, full service bars, specialty cocktails from celebrity mixologists, Casa Noble Tequila tastings, an outdoor cigar bar, amazing auctions, and unique shopping. One of the most popular silent auction items was the Casa Noble VIP tequila tasting party to be held at a gorgeous Pacific Heights home catered by an exquisite chef from Tante Marie cooking school for 30 to 50 guests. The following day, guests attended a sold out luncheon with guest speaker Kelly Corrigan, author of The Middle Place, followed by shopping with one-of-a-kind boutiques from around the country. The reading was in honor of all the mothers in the room. The two day event brought in a tremendous amount of support and funding for the nonprofit and continues to exceed guest’s expectations year after year.

Casa Noble Trucks Roll Out

As of May 2009 Casa Noble Trucks Have Rolled Out Distributing Our Premium Tequila All Over Boasting the New Bottle Decanter

DC Scores Soccer Ball Sponsored by Casa Noble

On April 30, 2009 Casa Noble Tequila sponsored the DC Scores Soccer Ball Fundraising Event in Washington, D.C. to promote prevention of Childhood Obesity and Illiteracy.
DC SCORES is a nonprofit organization whose mission is to empower students in urban communities using soccer, writing, creative expression, and service-learning. With teamwork as the unifying value, DC SCORES inspires youth to lead healthy lifestyles, be engaged students, and become agents of change in their communities.

Bloomingdale's Spring Glam Private Shopping Event

Casa Noble Tequila sponsored The Spring Glam Event: The Guide To The Season's Top Essentials, at Bloomingdale's in Century City on Thursday, April 23rd.

The exclusive social group BuzzGirls was in attendence for the night of Casa Noble cocktails and designer labels which was led by, Angelino Magazine's Deputy Editor, Jade Chang to identify the season's hottest picks.

Supper Club Dinner Party at Luau

The Supper Club was founded as an exclusive private members club that travels from venue to venue organizing exceptional events in the hottest, most exclusive resturants in the Los Angeles Area. The Supper Club mission is to bring together the most interesting and talented people in unique places for parties that create and promote the most inticing networking options available.

SLS Hotel Spa Ciel Opening with Casa Noble

Casa Noble sponsored an enchanted evening celebrating the opening of Ciel- Spa at SLS, the essence of serenity and delightful discovery, on Wednesday, April 22, 2009.
The trendy new SLS Hotel welcomed an exclusive guestlist to sip, savour, mix and mingle between the Altitude rooftop pool deck and the 2nd floor Ciel, where guests enjoyed "Spa Tapas" (mini treatments) and snacks by the highly acclaimed chef Jose Andres.

Casa Noble Featured on Dude and the Duder at The Gasconade.com

PATRON BEGONE

Tuesday, April 21, 2009

The Gasconade

Dude and Duder

Im really sick and tired of everybody thinking that Patron is the end all be all of Tequila. ITS NOT. For those of you who like to mix things up a bit and jump off the hype bandwagon try this. The hard part is finding it.Casa Noble has been producing tequila for as long as the United States has declared its Independence. That long history only amounts to near-perfect techniques and closely guarded trade secrets which make their product truly unique. A careful selection of mature agave pinas are slow-cooked, then fermented, and triple distilled. Ranging from silver, the Casa Noble Crystal, to the most refined, the Añejo, every spirit has its own character and can be distinguished by the color of the hand-blown decanter that comes with it. It'll run you about $60.

DONE!!

....it's me CHESS

To View The Gasconade Website Directly:

http://thegasconade.blogspot.com/2009/04/patron-begone.html

Casa Noble Tequila is Featured on Luxist.com

Casa Noble Tequila Receives USDA Organic Certification

Posted Apr 19th 2009 11:00AM
By Alison Wellner
Filed under: Spirits
Hello Luxist community! I'm new to the team and looking forward to joining the conversation. There's probably more than you'd ever want to know about me here, but in short, I travel the world about a third of the time in search of what's cool, fascinating and fabulous. And the rest of the time ... well I do the same thing at home, either in New York City or in Litchfield County, CT.So I will be toasting tonight with Casa Noble tequila, which just received USDA organic certification. It still doesn't quite qualify as health food, but Casa Noble's triple-distilled tequilas are made from the organically-grown slow roasted hearts of blue agave cactus, fermented without additives, and aged in French White Oak barrels. The Añejo rests two years in the barrels and it's smooth, woody and just a touch fruity. It retails for $59.95, and the beautifully designed purple decanter is an added bonus. In a nod to fine whiskey, Casa Noble also has started to offer a limited edition single barrel line. For this version, the Añejo rests for five years, and costs $129.95.

To View the Aritcle On-Line: http://www.luxist.com/2009/04/19/casa-noble-is-the-first-us-certified-organic-tequila/

Casa Noble Tasting at Maison 140 on The Liquid Muse.com

http://theliquidmuse.blogspot.com/

Friday, April 10, 2009

Casa Noble In Da HouseA regal drink in a stylish atmosphere is among my favorite indulgences. So, this week’s tasting with Casa Noble’s own David Ravandi at Maison 140 in Beverly Hills made my hot-list of to-do’s. One of the unique aspects of this tequila event was the pairing of Mexico’s beloved export with luscious European cheeses.Casa Noble has been a family-owned distillery since the 1700’s in the town of Tequila, Mexico. The blue agave spirit is triple-distilled and the reposado (rested) and añejo (aged) versions are aged in slightly charred new white French oak casks. Ravandi calls his unaged tequila “crystal” rather than blanco, and feels that it shows off the integrity of the Casa Noble brand. In his opinion, the quality of a tequila should be judged by the least aged tequila.Our tasting began with the cleanly distilled crystal paired with a creamy goat cheese. The flavorful reposado (aged 364 days) was lovely with a Roquefort, and the layered nuances of the newly released 2-year aged añjeo were wonderful with the Stilton. After the pairing, we sampled the Single Barrel Reposado and Single Barrel Añejo – which we sampled on their own so as not to interrupt the purity of each sip.In a few weeks, Casa Noble will celebrate its official status (by the USDA) as a Certified Organic product. And, at the 2009 San Francisco World Spirits Competition, Casa Noble’s Single Barrel Añejo was awarded with a “Double Gold” medal in the Best Extra-Añejo Tequila category. While this tequila is lovely on its own, these signature cocktail recipes served at Maison 140 will help you sip dignified Casa Noble tequila drinks in your maison.Nobelita2 parts Casa Noble Organic Crystal3 parts Fresh Pomegranate Juice1 part Organic Orange Juice1 lemon wedgeShake with ice, strain into a champagne flute or martini glass.Casa 140 (The CN version of a tequila mojito)1 oz. Casa Noble Organic CrystalFresh Mint (plucked from Maison 140’s back garden)Lime Juice1 sugar cubeMuddle mint, sugar and mint in the bottom of a wine or Rocks glass. Fill the remainder of the glass with ice cubes and a dash of Sprite

Intoxicologist.com Features Casa Noble Announcment of Organic Certification and 2009 World Spirits Award for Single Barrel Anejo

Media Release: Casa Noble’s Award-Winning Triple-Distilled Tequilas Receive Organic Certification from the USDA
Posted on April 6, 2009 by intoxicologist

The brand’s distinctive new Single Barrel line garners award recognition at the
2009 World Spirits Competition

(BEVERLY HILLS, CA; April 6, 2009)—Casa Noble, a family-owned distillery founded over 200 years ago in Jalisco, Mexico, celebrates its official endorsement from the United States Department of Agriculture (USDA) as certified organic, marking its arrival as one of only two certified organic tequilas available worldwide. Attention to authentic tequila production methods and innovative distillation approaches have in turn garnered the brand widespread accolades. Most recently, at the 2009 San Francisco World Spirits Competition, the new Casa Noble Single Barrel Añejo was awarded a double gold medal in the Extra-Añejo category.
“We are elated to be recognized as one of the world’s first organic tequilas, confirming a tradition that has been in place since our founding in 1776,” says Founding Partner Jose Hermosillo.
Adds partner David Ravandi: “Casa Noble’s dedication to preserving the environment and land allows us to produce the finest agave which results in an award-winning line of tequilas. It is flattering to receive recognition from an industry that is constantly striving to better its standard of excellence, allowing us in turn to push the creative envelope further in developing a truly exceptional product.”
At Casa Noble, each detail of the production process—from cultivating the organically grown blue agave plants to the natural fermentation, triple distillation, and lengthy aging—ensures the properties and aromas are distinguishable in its 100% Organic Blue Agave tequila. The tequila brand is unique in the fact that it oversees both the organic agave growth and distillation of the ultra-premium tequilas on its 1,500-acre privately owned family estate, distillery, and barrel house. Over the last two centuries, the agave fields, made rich with the region’s unique volcanic soil, have been cultivated without the use of synthetic fertilizers, pesticides, or herbicides to maximize the special aromatic and gustatory qualities unique to tequila, while preserving the authentic nature of the spirit. Casa Noble’s fermentation process utilizes wild natural yeast cultivated at the distillery to maintain the integrity of the organic, chemical-free process. The maestro tequilero, or master distiller, and his staff turn leftover fermented mulch (including the fibrous head and tail of the agave plants) into compost that is reused as fertilizer for the land. Casa Noble further distinguishes itself with an unusually qualitative distillation process. Most tequilas are distilled twice, but Casa Noble is triple distilled, which refines the tequila’s characteristics even further. Taking the organic process to the next level, Casa Noble spares no attention to detail, including closely monitoring its on-site water sources and wells for purity, and the careful cleaning of transportation vehicles and tools with organic cleansers.
Casa Noble’s portfolio features three distinct lines of award-winning tequila including Casa Noble Crystal, Reposado, and Añejo, the result of an all-natural, triple-distillation process, aged in French white oak barrels. Each tequila is distributed in Casa Noble’s newly created, hand-blown sculpted glass decanters adorned with the company’s distinctive new logo.
In 2009, a limited number of Casa Noble single-barrel Reposado and Añejo became available for aficionados who want to savor the unique qualities that result from extended aging in its own barrel; in addition, each bottle of the single-barrel is numbered, labeled, and signed by its makers. “Our Single-barrel tequilas define inimitable luxury and quality, serving as the ultimate expression of tequila craftsmanship,” Hermosillo notes. “Each barrel has its own distinct flavor profile, which results in every bottle offering a unique tasting experience to the consumer.”

Casa Noble Tequila retails for $39.95, $49.95, and $59.95 per 750 ml for Crystal, Reposado, and Añejo, respectively. The single-barrel Reposado and Añejo are available for $54.95 and $129.95, respectively. Casa Noble is currently exported to over 23 countries worldwide and served at high-end hotels, bars, restaurants, and nightclubs in major metropolitan cities across 39 states in the U.S., with plans of expansion in coming months. For additional information, including cocktail recipes and locations at which to purchase the brand, please see http://www.casanoble.com/, or visit Casa Noble on Facebook and Twitter.

Casa Noble Announces Organic Certification in DigitalCity.com

Drinking Green- Orangic Alcohol Making the Grade

April 5th 2009 4:19PMBy Carly Milne
Nightlife
Trends
Casa Noble tequila just landed their official organic certification from the USDA last week, making it the second of only two organic tequilas on the market. Casa Noble is the result of 200 years worth of production history from a family distillery in Jaslisco, Mexico. Theirs is a 100% blue agave tequila, naturally fermented with no additives and triple distilled before bottling. Their dedication to quality landed the company's Single Barrel Anejo Double Gold at the 2009 San Francisco World Spirit Competition. So if green is your overall goal, look for these labels next time you're hitting the liquor store. They – and you – can make a world of difference.

Casa Noble Sponsors JANUS et Cie

Dallas' finest designers and design-lovers came out to the sleek JANUS et Cie furniture showroom to scope out the newest elegant and chic fixtures for the Spring season on April 2nd, 2009. Casa Noble provided a one on one private tasting for Dallas' design elite. To compliment the divine agave tastes, Wolgang introduced a divine menu of hor d'oeuvres created for the JANUS debut.

Casa Noble Tasting with Houston's Pico's

Hundreds of Riedel glasses filled the banquet room in anticipation of 70 eager tequila aficionados pouring into the cozy Houston restaurant. Casa Noble boasted its luxury line of premium tequilas at Pico's on April 1st, 2009. This traditional venue has exposed it's loyal customers to 7 different regions in Mexico for over 25 years. Owner and Chef, Arnoldo Richards, created a delectable menu in celebration of the event. The pairing included soft shelf crabs with Casa Noble's blanco, Crystal. Water crest salad balanced the Casa Noble Reposado flawlessly. Lastly, the evening would not have been complete without a lamb shank simmered in Pencas of Agave, which graced the pallate with Casa Noble's exquisite 2 year Añejo. Casa Noble's Jose Hermosillo held the intimate tasting, including a briefing on the enticing history of tequila, the brand, and detailed production methods of Casa Noble.

Casa Noble Tequila Sponsors The Vault's 11th Annual Trunk Show Featuring Mark Nason

Casa Noble held an exclusive tasting at The Vault botique on March 26th, 2009 for the 11th Annual Trunk Show Featuring Mark Nason. The edgy boutique boasts the tredniest lines, making it the perfect fit for Mark Nason's rock couture.

To view the Mark Nason line and upcoming events visit: http://marknason.com/

Coverage of this event can be found at:

http://www.944.com/nightsites/gallery/the-vault-11th-annual-trunk-show-featuring-mark-nason/

Hugo Boss VIP Shopping Event With Casa Noble

Casa Noble Tequila sponsored Hugo Boss' Private VIP Shopping Event held at the North Park Center in Dallas on March 26th. Hugo Boss' top high profile clients were invited to share an evening of cocktails while showcasing Hugo Boss' latest trends. Casa Noble's Jose Hermosillo provided an intimate tequila tasting for the event's guests which was a raved by all. Divine chocolate truffles were passed and beautifully complimented the Casa Noble Anejo's rich butterscotch notes.

Casa Noble Anejo Featured on Mens.Style.com

Written Under the Influence: Casa Noble Anejo

No, you're not seeing double (though we came close): We have already weighed in on Casa Noble's silk-smooth añejo in our Añejo Hotlist. But when the brand let us know that they issued a new añejo expression at the beginning of this year, we felt it was our duty to you to give the stuff a try. Still aged in French white oak, the sauce is now aged for only two years instead of the previous version's five. (A good thing apparently isn't worth the wait.) The resulting quaff is almost candy-sweet, with rich butterscotch and vanilla flavors complemented at the end by a welcome hit of pepper—without which Casa Noble might skirt dangerously close to Werther's Originals territory. As it is, however, it's a great sipping spirit, even more so now that it's reduced to a wallet-friendlier 60 bucks. The main casualty of that price break, as far as we can see? The real-gold embellishments that adorned the older tipple's bottle. Fine by us—no need to gild the lily.

-MATTHEW SCHNEIER

The Web Portal for GQ and Details Magazine Featured Casa Noble Tequila in the article "Written Under the Influence: Casa Noble Anejo"

Check it out Under Material Interest - Breaking News on Stuff That Matters (March 24th
http://men.style.com/news/blog/2009/03/written-under-t.html

Casa Noble Sponsors DK Vouge Designers and Susan G. Komen For The Cure

Pink Bracelets were worn proudly by all at the Designers Series 7 Event. Sponsored by DK Vouge and Casa Noble Tequila, one of the top interior design events in Los Angeles, was in support of the Susan G. Komen's For The Cure, in the fight against breast cancer. March 19th, the Designers Series 7 event showcased Fritz Hansen Series 7 collectors chairs presented by dk Vouge. James Blakely, winner of the Angeleno/ASID 2009 Design Completion, debuted his version of the series 7 chair as well. Rounding off the cocktail hour, a raffle was held in honor of The Susan G. Komen Foundation.

The Susan G. Komen Foundation is the world’s largest grassroots network of breast cancer survivors and activists working together to save lives, empower people, ensure quality care for all, and energize science to find the cures. They have become the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.

The Event was Held at the DK Vouge Los Angeles Showroow

All proceeds went Susan G. Komen's For The Cure Foundation

IWC Preview Sponsored by Casa Noble

The IWC, International Watch Co. Schaffhausen Switzerland, Since 1868, hosted an Eveing of luxury cocktails and hor d'oeuvres in celebration of their latest collection of time pieces. The ExlusiveEvening Preview at the New IWC Beverly Hills Boutique on Tuesday, March 3rd, 2009 was sponsored by Casa Noble, serving the signature cocktail, the Nobelita. The incredible new line of time pieces were raved by all.

The New IWC Schaffnausen Boutique in Beverly Hills

Casa Noble Nobelitas and Teqtonics were Served

Casa Noble Tequila and The Berman Gallery Present the Group Exhibition Rock, Paper, Scissor

The Los Angeles Times calls the exhibition "an indie dream lineup"

Robert Berman Gallery is pleased to present the group exhibition Rock, Paper, Scissor on view February 28 – March 21, 2009. The highly anticipated opening was proudly sponsored by Casa Noble Tequila on Sunday, March 1st partnered with an early afternoon show with various local band performances. The exhibition features noteworthy artists who freely use, base imagery on, thrive, and excel in both the mediums of visual art and music. The artists taking part in the show are Raymond Pettibon, Daniel Johnston, Ron English, Gibby Haynes of the Butthole Surfers and Thurston Moore, Kim Gordon and Lee Ranaldo of Sonic Youth.

Casa Noble's, David Ravandi with Infamous Contemporary Political Artist Shepard Fairey. (Most recently known for the United States Presidential Election Barack Obama Poster "HOPE")

Carnivale Dinner and Tasting with Casa Noble

Casa Noble held a Tequila Dinner with the vibrant Latin hot spot, Carnivale, in Chicago, on February 19th. More than 70 guests had the privileged experience of participating in a full tasting with founding partner of Casa Noble, Jose (Pepe) Hermosillo, showcasing the Casa Noble main line of Crystal, Reposado, and featuring the new 2 year old Añejo. Following the tequila the guests were able to enjoy a delectable five course dinner create by the Executive Chef Mark Mendez. The inspired restaurant was designed by co-owner Jerry Kleiner. Carnivale is an amazing display of bright colors, salsa music and some of the best Latin food in the country.To find out more about Carnivale check out: carnivalechicago.com

Casa Noble Sponsors Louis Carreon Exibit Debut at The Celebrity Vault Gallery

Louis Carreon's High Friends in Low Places was celebrated in style with an unforgettable opening reception on Friday the 13th at The Celebrity Vault, in Beverly Hills, sponsored by Casa Noble Tequila. Beverly Hills' finest came out to take part in an exhilarating night of fabulous cocktails and innovative art, in a glamourous atmosphere. 

 

Artist Louis Carreon with Casa Noble Anejo

Actor Jesse Mecalfe and Actress Cara Santana (LT) Louis Carreon and Actress Lauren German (RT)

Artist Louis Carreon and Samantha Robertson (LT) Socialite Nancy Davis, Artist Louis Carreon, and Actor Tom Arnold (RT)

To view more of Louis Carreon's Graffiti art work view: http://louiscarreon.com/

Celebrity Waiter Kick Off with Casa Noble

The Kick-Off Party celebrated the 15^th year of Dallas’ most highly anticipated spring event, the Celebrity Waiter Kick Off, hosted on February 18, 2009. As guests mingled with gala chairs April Spicer and Kendall Williams and readied their guesses about this year’s celebrity line-up, they enjoyed the Casa Noble Tequila tasting with Casa Noble's Raul Santillan, and sipped the Casa Noble signature cocktail, the Nobelita.

This year the Celebrity Kick Off was hosted at the hottest new residential/ retail development in the Dallas Arts District, One Arts Plaza.  The Celebrity Waiter Gala is an annual black-tie evening with dinner, silent and live auctions and live entertainment, benefiting the Child Abuse Prevention Center. Each year, the gala features an exciting line-up of local “celebrity waiters.”

Casa Noble is First at Grand Cru

In Guadalajara on Friday, February 13th 2009, Casa Noble Tequila was chosen to be the first tequila ever to be featured at Grand Cru restaurant´s famed monthly tasting galas. 20 VIP clients participated, and the unanimous veredict was that Casa Noble tequilas are not just outstanding as tequila, but rivals the best Cognacs, Wiskeys and Brandies across the board.

The guests sampled Casa Noble´s lineup of tequilas, including  the 5 year Añejo. The Crystal was a big surprise to many, given the depth of its flavor structure and silky texture, with one female member exclamating “I can't believe this is tequila!” 

Guests raved that Casa Noble Reposado offers a “level of sofistication  rarely found on tequila.”

The owner and Grand Cru Director ended the session stating that:  “After this night,  we´ll all divide our tequila knowledge before and AFTER Casa Noble.”

Casa Noble Sponsors Exclusive Grammy After Party

Casa Noble Tequila Sponsored A Private Viewing Party and After Grammy Industry Party on February 8th. Special Performances and Guests Included: Eric Cubee Chee, Ravi Drums, DJ KISS, Eric DLUX, SKRATCHY, and More

Casa Noble Sponsors Exclusive 944 Dinner Party Hosted By Akon

944 and Casa Noble Partnered up to Celebrate the Grammy Nomination of Akon with an Exclusive Star Studded Dinner Party on Saturday, Feburary 7, 2009.

Akon with Casa Noble's Signature Cocktail, The Nobelita in Hand

Casa Noble's Tess Wilkerson with the Kardashian Sisters sipping on Nobelitas

Casa Noble Sponsors SuperBowl™ XLIII Big Game, Big Give After Party- Hosted By Ashton Kutcher

Casa Noble Sponsors SuperBowl™ XLIII Big Game, Big Give in Tampa Bay- Hosted By Ashton KutcherCasa Noble teamed up with The Giving Back Fund to put on

The Big Game VIP Event Hosted by Ashton Kutcher on Saturday, January 31, 2009.

Casa Noble Partner Otto Hoernig with Demi Moore

More than 40 Athletes, Managers, and C-Level Executives attended the intimate and exclusive Big Game, Big Love event at one of the most luxurious mansions in Tamba Bay to support the national non profit organization, The Giving Back Fund.
The Giving Back Fund provides professional philanthropic management, consulting, and mentoring, to athletes and entertainers who's vision is to help develop a society in which becoming a successful philanthropist is as valued and desirable a goal as sucess in athletics, business, entertainment, or any other field.

Casa Noble Celebrates Presidential Inauguration

Casa Noble Tequila paired up with a plethora of artists and performers to show support for the 2009 Heroes Red, White, and Blue Inaugural Ball in Washinton, D.C. to show its support of Military Families.

About 300 troops from Walter Reed Army Medical Center in Washington and theNational Naval Medical Center in nearby Bethesda, Md., were VIPs at the event, held at the Warner Theatre in downtown Washington.

The Heroes Red, White, and Blue Inaugural Ball's mission is to raise civilian awareness as to the unique struggles facing these families- and to provide one forum through which civilians can give "hands-on" support through many worthwhile charities, such as the USO of Metropolitan Washington and the Tragedy Assistance Program for Survivors (TAPS).

To find out more about this amazing establishment and its cause please visit the following link:http://heroball.org/

The March/April issue of Modern Luxury's DC Magazine will be offering full of coverage of this event. 

Tacos & Tequila with Casa Noble in Las Vegas

The Luxury Tequila Company, Casa Noble, and The Premier Las Vegas Nightlife Destination, SpyOnVEGAS.com, Presented The Snow Show Party at Tacos & Tequila in the Luxor Hotel on January 26^th, 2009 

Casa Noble Sponsors LAOPERA's The Magic Flute

LA Opera’s celebrated original production returned, this time under the direction of James Conlon. Legendary English visual artist, satirist, and cartoonist Gerald Scarfe designed the fantastic sets and eyecatching costumes for this Peter Hall production. The Magic Flute is both a fanciful fairy tale and an allegory hinting at deeper mysteries. This ever-popular work has enchanted young and old alike for over two centuries.  

Immediately following the widely anticipated performance with LAOPERA's ARIA (LAOPERA's group for young professionals), guests experienced the bold and seductive flavors of the Latin world at Ciudad, the Downtown restaurant of Chefs Mary Sue Milliken and Susan Feniger who hosted the exclusive after-party in partnership with Casa Noble Tequila on Friday, January16th

GENLUX Winter 2008 Issue Features Casa Noble

Casa Noble Tasting at Pink Taco

Casa Noble led a successful night of tequila and cigar tastings with sinfully scrumptious hors d'oeuvres on the outside patio of Pink Taco in Century City. 

Young's Market (distributor of Casa Noble Tequila) showed their support and indulged in tantalizing margaritas, fueled with Casa Noble of course. In addition, Casa Noble brought out it's very own David Ravandi and Jose Hermosillo (Casa Noble Founding Partners) to take part in the festivities. 

Casa Noble and Young's Market comes together  (From Left to Right) Alessandro Bermudez, Jose Hermosillo, Ray Ramos, Michael Tipton, Matthew Lang,  David Ravandi

Casa Noble Cooks For A Day In Cannes

Casa Noble Founding Partners David Ravandi and Jose Hermosillo participated in the Chefs For A Day French cookery class at the TFWA World Exhibition of 2008 in Cannes, France. This new addition to the leisure activities at the global forum for the duty free and travel retail industry proved to be a success in popularity, drawing attendees from over 15 different countries, and kicked off the week of high profile business and networking to a great start.

The cookery school students whipped up various yummy treats at the Les apprentis Gourmets, preparing mouth-watering dishes such as red mullet with lemon and ravioli with crab and herbs.

Celebrating a job well done, a feast of the fruits of their labors was enjoyed by all in the dinning room above the kitchen.

  

Casa Noble Sponsors The Launch Of Rolls- Royce Phantom Coupe

Rolls Royce displayed the new Rolls-Royce Phantom Coupe at Robb Report’s the “Ultimate Home” in Bel Air on September 18th in partnership with Casa Noble Tequila.Flight Options, the top rated private jet service in the industry, was also present educating valued guests on their fleet. The experiential evening of luxury and connoisseurship was honored with the attendance of both David Ravandi and Jose Hermosillo (founding partners of Casa Noble) personally conducting taste tastings throughout the evening.

Casa Noble Sponsors Broad Stage Opening at Santa Monica College

The Eli and Edythe Broad Stage at the Santa Monica College Performing Arts Center opened with a moving performance by an eclectic stage of performers sponsored by Cass Noble Tequila.

The Theatre’s debut, launching the $45 million project, featured various incredible actors durring the stage reading such as: Dustin Hoffman, James Cromwell, Annette Bening, Rosario Dawson, Ben Acland, Michele B. Chan, Nate Parker, Elisa Bocanegra, and Richard Schiff.

Dustin Hoffman had spent a great deal of the time over the last nine years raising money for the project and is now Chair of the Artistic Advisory Board and is determined to make a difference. Teal Sherer was the first performer to grace the stage in her wheelchair. Hoffman and the Board Theatre ventured out to cast an actor with a disability and send a heart-felt message of inclusion and acceptance to the community. The dazzlingly modern theatre invites diverse performers and theatre goers of all backgrounds with its complete handicap accessible construction and available Assisted Listening Devices.

In addition to the accessibility, the Broad Stage was designed by architect Renzo Zecchetto so beautifully that every seat in the house is a great seat for any theatre enthusiast. The LA Times noted “Inside, its impressive 499-seat auditorium -- which will be asked to handle an eclectic range of performances, including spoken word, art song, orchestral programs and dance -- aspires to both the formal intimacy of an 18th century Italian opera house and the high-tech functionality of a college lecture hall.”

Casa Noble Dinner at Calistoga Ranch

Casa Noble will be hosting tequila dinner at the famous Calistoga Ranch, a luxury resort in Napa Valley. The resort will be a great location to capture the rich culture of our luxury tequilas, offering guests the ultimate experience in a pristine setting.

Founding Partner of Casa Noble, David Ravandi will be conducting the tequila tasting in between dinner at Calistoga Ranch on July, 31, 2008.

The special menu for the evening is listed below:

Nobelitas (Special concoction made with Casa Noble Crystal)

First course-Mahi Mahi Duo: Ceviche with cilantro jalapenos and red onion, Sashimi with citrus segments, micro arugula, fennel. (Casa Noble Crystal)

Second Course: Soft Shell Crab on a tequila tempura, sweet white corn and braised spring onions, celery leaves. (Casa Noble Reposado)

Intermezzo (Surprise by chef) Third Course-Tequila Marinated Rib eye, crispy fingerling potatoes, wild arugula, summer squash and baby carrots with salsa Verde. (Casa Noble Anejo) For Canapés: Lamb skewers, fromage Blanc tarts with Serrano ham and caramelized fruit.

Dessert: Yet another surprise by Chef.

If interested in attending or for more info, please email info@casanoble.com. http://www.calistogaranch.com/

Casa Noble Fuels Virgin Galactic's White Knight II Launch

Casa Noble tequila was the fuel of choice at Virgin Galactic's "Global Rollout to White Knight II" event celebrating the unveiling of the world's largest tall carbon composite aircraft, White Knight II.

The rollout represents a major milestone in Virgin Galactic's quest to launch the world's first private, environmentally-benign space access system for people, payload and science. The White Knight II mothership spaceship will shuttle SpaceShipTwo into suborbital space.

Virgin Galactic was established by Richard Branson's Virgin Group to develop space tourism for the space enthusiast. The company owns and operates privately-built spaceships that will allow sub-orbital space tourism first time in history.


Founding Partner of Casa Noble David Ravandi was on hand to present Casa Noble Crystal, a favorite of tequila aficionados world wide, to Sir Richard Branson.
http://www.virgingalactic.com/

Casa Noble supports Chrysalis

Casa Noble is proud to sponsor the Chrysalis charity event held at the Mandrake in Culver City. Over 200 people were in attendance, the evening brought together executives, attorneys, social influencers, tastemakers all in support of Chrysalis programs!

Chrysalis is a Los Angeles-based nonprofit organization dedicated to helping homeless and economically disadvantaged individuals become self-sufficient through employment opportunities. Chrysalis currently helps over 2,500 people change their lives through jobs each year.

Learn more at http://www.changelives.org/.

Casa Noble Tequila Proud Sponsor of the 22nd Annual British Academy of Film and Television Arts /Beverly Hills Garden Party.

Beverly Hills, CA. - Casa Noble, producers of one of the finest boutique tequilas in the world, is honored to be the proud sponsor of the 22nd Annual British Academy of Film and Television Arts/Los Angeles (BAFTA/LA) Garden Party, to be held at the prestigious and historic Greystone Mansion in Beverly Hills on Sunday, June 22nd, 2008. Many luminary BAFTA members, friends, and celebrities will be attending. David Ravandi Casa Noble founding partner will personally oversee the Casa Noble Tastings at the Casa Noble Tequila Bar, and always prefers to warmly greet and connect with each Tasting guest in person. Everyone is also sure to enjoy the famous Casa Noble “Noblilita” cocktails, accompanied by plenty of fine food, and live music.

Casa Noble supports Pre-Emmy Party for Women's Health

Actors support Women's Health during Emmy Week. Heather Tom (Katie Logan from The Bold and the Beautiful) hosted the annual Daytime for Planned Parenthood cocktail party at the Cosmo Lofts rooftop garden in Hollywood. General Hospital celebrities included: Tamara Braun (Carly Corinthos), Carolyn Hennesy (Diane), Kimberly McCullough (Robin) and Bradford Anderson (Spinelli). Other guest included: Sex in the City's David Eigenberg, Young and the Restless' Lauralee Bell, Ashley Jones from Bold and the Beautiful, Nicholle Tom (The Minor Accomplishments of Jackie Woodman), Bree Wiliamson (One Life to Live) and Kristen Renton of Day's of Our Lives.

http://www.soaps.com/generalhospital/news/2063/GH_Actors_Turn_Out_for_Womens_Health

Casa Noble is proud to sponsor The Los Angeles Opera’s Black Tie Reception for Tosca.

The Hollywood film composer Erich Korngold once referred to Tosca as the "greatest film score of all time" because the music reflects every hair-raising detail of this gripping melodrama in a way that keeps the excitement at fever pitch. Plácido Domingo and Sir Richard Armstrong share the podium.

Casa Noble is Proud to Sponsor The Latino Comedic Event of the Year in New Mexico

On may 15th and 16th, a hilarious, once-in-a lifetime event hosted by Paul Rodriguez introduced some of his favorite fellow comedians. Paul has often been referred to as the “Richard Pryor and George Carlin of original comedy” within the Hispanic community. He has starred in over 30 films, countless television series and has performed live to well over one million concert goers from coast to coast.

Although Paul loves playing in New Mexico where he has established a solid fan base, this marked his first appearance at the historic Lensic Theater.

The lineup was an impressive selection of the best new talent in latino comedy circuits, including Dennis Gaxiola as the opening act, followed by Paul Rodriguez himself, followed by the beautiful Astronaut / Psychologist turned comedian Shayla Rivera, then the dark, thick humor of veteran frontman Gene Pompa. The show closed with the explosive, irreverent act of Manny Maldonado, regarded as “the latin Chris Rock” by many.

The show was recorded live for DVD, produced by none other than David Valdes (whose impressive record includes production of movie landmarks such as The Green Mile) and Paul Rodriguez, and directed by the young and talented Gabriela Tagliavini.

Casa Noble hosted the event and provided ultra-premium tequila experience for the VIP guests and the stars at the Presidential Suite reception during both nights. Governor Bill Richardson of New Mexico was given a gift of Casa Noble anejo.

CASA NOBLE UNVEILS A BEAUTIFUL SECRET

Brand’s New Logo and Bottle Design to Debut at WSWA



Los Angeles, CA – March 3, 2008 - Casa Noble, the family of triple-distilled tequilas - Crystal, Reposado, Anejo – introduces a new logo and hand-crafted bottle design for the brand at the Wine and Spirits Wholesalers of America (WSWA) 2008 convention being held April 6 – 9 in Las Vegas, NV. To coincide with the brand update, the company has also added a Single Barrel Reposado and a Single Barrel Anejo to their line.

“It is with great pride and pleasure that we unveil a new edition of hand-crafted bottles and with them a new logo for our expanded line of triple-distilled tequilas,” said Casa Noble COO Jose Hermosillo. “This evolution reflects the intent of our brand from its inception, and together, transmits the search for a ‘superior tequila experience’ into reality.”

The company’s new bottle design emphasizes softer curves and refined edges creating a sculpture expressed in glass. Crystal clear glass is used for the Crystal, deep blue identifies the magnificent Reposado, and a unique, majestic purple glass decanter honors an extra- aged Anejo. “The brand’s new logo reflects the transformation of a boutique brand, one supported by exceptional quality and flavor, into a major contender in a fiercely competitive environment,” says brand visionary David Ravandi, the company’s president and co-chairman. Ravandi designed the new bottles and guides the creative direction of the brand.

Casa Noble’s journey as a brand is best described as an evolution. Since the days of the company’s first white Talavera bottles, the beautiful and unique decanters which are now highly sought after by tequila aficionados around the world, Casa Noble’s achievements can be seen everywhere: in the company’s growth, its brand maturity, and through accomplishments that have led to smarter business practices.

“The new face of Casa Noble is more than just an update of visual elements,” said Otto Hoernig III Casa Noble CEO & co-chairman. “It is a deep reflection of the evolution we have experienced in response to the growing demands of true tequila aficionados. Our new look is a living testimony that evolution is something that you can feel, see and taste.”

Alive with tradition, obsessed with quality and pureness, Casa Noble’s respect for the ancient ways of true tequila production is deeply embedded in its products and its stunning new crystal bottles which could not be mistaken for anything but - Casa Noble.


About Casa Noble

Casa Noble is a family owned boutique distillery, that dates back to the late 1700’s, located in the town of Tequila, Jalisco. Casa Noble Ultra Premium Tequila was also recently awarded “Outstanding Tequila of the Decade”, it was the first silver tequila to get a double gold medal at the prestigious World Spirit Competition and has been selected as best Tequila in Mexico by The Mexican Tequila Academy. Casa Noble 100% Blue Agave, triple distilled and aged in special French White Oak is traditionally hand made with love and passion.

More information about Casa Noble Tequila can be found online at: www.casanoble.com

Contact:
Ramona Gaddis
310-273-7700
info@casanoble.com

GQ MAGAZINE Editors Pick Casa Noble Anejo

Casa Noble - This family-owned distillery has been producing tequila since 1776, making it the second-oldest in Mexico (behind Jose Cuervo, believe it or not). Made from handpicked agave that's slow-cooked in stone ovens before being triple-distilled, this añejo spends five years in French white-oak barrels. That adds a distinctive character to the quaff, but it maintains the agave presence purists love. As a side note, don't throw away the bottle in a tequila-fueled daze. The accents painted on the black porcelain are real gold.

Robert says, "Use the finest tequila you can find — Casa Noble Añejo Tequila!"

Watch Film producer, Robert Rodriguez's 10 Minute Cooking School on YouTube.

Casa Noble Sponsors Ferrari F430 Challenge

Ferrari will be returning to Fontana's California Speedway after two years on the weekend of August 10-12. Open to the public, the race weekend will include Ferrari 430 Challenge and Shell Historic vintage racing events. Now in its 14th racing season in the North America, the Ferrari Challenge Series (utilizing race-prepared 430 Challenge vehicles) offers Ferrari owners who are not professional racers the opportunity to compete against other Ferrari owners in a highly competitive racing series at world-class venues throughout the U.S. and Canada, and is regarded as the longest-running series of its type in North America.

"For more than 60 years Ferrari has been synonymous with the very same passion that our owners, drivers and fans experience as they watch all levels of Ferrari competition worldwide. We are proud to continue showcasing this tradition," said Maurizio Parlato, president and CEO of Ferrari North America, Inc. The Ferrari Challenge 2007 season extends through a total of 7 races, including two within Canada (the Circuit Gilles Villeneuve, coinciding with Montreal's annual Formula One race, June 8-10th; and Mont Tremblant, Quebec, June 15-17, at the home track of Ferrari's North American driving school), as well as the season's World Finals, held October 25-28 in Italy.

The Ferrari Challenge is one of the numerous "exclusive" experiences that Ferrari offers its customers -- and whether owners are actually racing in the series, dining in the luxurious VIP hospitality tents, participating in weekend driving clinics or socializing with those that share their enthusiasm for Ferrari, the weekend festivals provide a unique atmosphere and incomparable experience. General public can enjoy the races, peruse the paddock areas, and enjoy the overall Ferrari-festival type of atmosphere.

The Challenge Series is one of the many assets Ferrari provides exclusively for its owners, and together with experiences such as the annual Ferrari Rally (www.ferrarirally.com), and Ferrari's North American Driving School in Mont Tremblant, Quebec (www.experienceferrari.com), the company continues to provide environments where owners can enjoy their cars in the manner for which they were intended - with top performance and through unique opportunities and venues.

Casa Noble Tequila Receives a Perfect Score at the 2007 San Francisco World Spirit Competition.

Beverly Hills, CA. - April 2007 - Casa Noble, producers of boutique tequilas, established once more among the world's finest tequila distilleries winning the Double Gold Medal at The San Francisco World Spirits Competition. “The judging was held on March 18th and 19th at the Mandarin Oriental Hotel in San Francisco. There were over 700 spirits entered from 51 countries making the largest spirit competition in America.”

Casa Noble Añejo Tequila received Double Gold, the highest medal awarded by the competition and one reserved for those spirits that received a unanimous vote for a Gold Award by all judges rating the spirit. The San Francisco World Spirit competition is “Founded in 2000 by Anthony Dias Blue, the Wine and Spirit Editor of Bon Appetite Magazine and Carol Seibert, the Managing Director of the San Francisco International Wine Competition. ”Among the prestigious panel of judges there were some of the most respected names in the industry, F. Paul Pacult, Robert Plotkin, David Wandrich, Julio Bermejo, Tony Abou-Ganim, just to name a few.

Casa Noble once again gets outstanding recognition for its dedication to producing the best tequila in the world.

CASA NOBLE TEQUILA SPONSORS “THE AMERICA’S CUP OF POLO”

BEVERLY HILLS, CA – While the official polo teams of the United States and England battle it out for the first-ever “America’s Cup of Polo,”
founding sponsor Casa Noble will present its ultra premium tequilas including
Casa Noble Añejo, winner of a double gold medal at the 2007 San Francisco Spirits Competition, in support of the event’s beneficiary - Journey for the Cure.

“The America’s Cup of Polo,” created by United States Polo Association (USPA) to commemorate the 400th anniversary of the settlement at Jamestown, will be held on May 12, 2007, inside historic Morven Park in Leesburg, Virginia, just outside Washington D.C. Casa Noble joins a collection of elite brands including Cartier, Merrill Lynch, The Ritz Carlton and ESPN as founding sponsors of this historic sporting event which benefits Journey for the Cure, a non-profit foundation dedicated to the National Multiple Sclerosis and The Leukemia and Lymphoma Societies.

The event is being spearheaded by “The America's Cup of Polo” Chairman Tareq Salahi, an avid polo competitor and vintner, and top-ranked international polo professional, Charles Muldoon who is a survivor of Hodgkins Lymphoma.

Salahi sees the event as an opportunity to unite and rally around the American ideals of freedom and democracy. "These ideals are what fundamentally makes America so strong. With this event, we are bringing people together to celebrate the community, in Virginia, across the country and abroad," says Salahi. Towards that end, world leaders including President George W. Bush, His Majesty King Abdullah and Her Majesty Queen Rania of Jordan, and other high profile Heads of State have been invited to participate as part of the event's greater mission.

Casa Noble Tequila Dinner will be held at the Exclusive Las Vegas House of Blues Foundation Room.

A new and exciting experience every tequila aficionado simply cannot miss, Casa Noble presents its exceptional tequilas at the Foundation Room Las Vegas for those willing to learn the wonders of this delicious spirit.

Las Vegas NV – March 7th, 2007 - Jose "Pepe" Hermosillo & David Ravandi, owners of Casa Noble and renowned tequileros will share their knowledge, and guide you through the fine details of premium tequila tasting. Recently voted "Outstanding Tequila of the Decade", Casa Noble's triple distilled wonders have become standard reference point for all tequila aficionados.

At 6:30pm ‘meet and greet’ cocktail and appetizer reception with Jose Hermosillo and David Ravandi, then followed at 7:15 pm with a family-style, 3-course, sit down dinner. Each course will be paired with a special Casa Noble tequila and a narrative presented by Hermosillo and Ravandi. The Foundation Room then closes the extraordinary evening with a complimentary gift bag for you! RSVP required. $175 per person.

About Foundation Room

“The Foundation Room is a secluded club with unparalleled elegant space for professional and personal entertaining.” ”The Las Vegas Foundation Room, located high a top Mandalay Bay, provides a breath-taking view of the Las Vegas Strip. Members experience private access to our fine dining restaurant, exotic lounge, four secluded rooms, and banquet space. The room reveals a higher state of living in an electric atmosphere.”

CASA NOBLE TEQUILA FORMAL DINNER AT AGAVE RESTAURANT LAS VEGAS

Agave Mexican restaurant will host a five-course dinner with tequila pairings from Casa Noble Tequila October 18th, 2006.

Las Vegas, NV – October 18, 2006 – A group of fortunate few will have the privilege to attend this exclusive event, where Agave’s Corporate Executive Chef Matthew Silverman will perform his culinary magic in the form of a five-course dinner, and will be accompanied by tequila expert Jose Hermosillo, Owner of Casa Noble Tequila, as he guides their guests on a journey through the history and essence of this delicious, unique and refined spirit.

Agave Mexican restaurant, directed by Corporate Executive Chef Matthew Silverman has redefined the conventional Mexican dining experience by blending traditional Mexican cuisine with a touch of contemporary flavor and feel, resulting in a splendid culinary experience. The restaurant has caught the attention of the public and achieved many accolades and critical praise, including the recognition as “Best New Restaurant” in 2005 by acclaimed food critic Max Jacobson.

Casa Noble Ultra Premium Tequila was recently awarded “Outstanding Tequila of the Decade”, it also was the first silver tequila to get a double gold medal at the prestigious World Spirit Competition and has been selected as best Tequila in Mexico by The Mexican Tequila Academy. Made from 100% Blue Agave, triple distilled and aged in special French White Oak is traditionally made in a boutique family distillery in Tequila, Jalisco.

Exceptional cuisine and tequila will combine in a magical experience at Agave restaurant that will not be easy to forget!