UMCA Sports (www.umcasports.com), in its latest stride in giving back to sport and inner city populations, has created Paint It Forward! Art That Saves Lives, an evergreen cause marketing activation that promotes sports artwork exhibitions and auctions during professional sports biggest events throughout the year.
Proceeds from the auctions were donated to charity partners that provide youth development and gang reduction solutions for at risk youth & young adults.
Paint It Forward created synergy between the artistic community, celebrity entertainment, and NBA sports fans during All Star Weekend through an exclusive auction and special sport art exhibition featuring paintings/drawings of NBA All Stars and/or Hall of Fame basketball legends.
The exhibition and auction took place during a private VIP evening celebration at The California African American Museum.
